Strong Brand Keeps Guarantee Rate Smiling

How can Guaranteed Rate continue to be one of the largest independent and fastest growing mortgage lenders in the country when many others are retrenching? In part, by sticking with Grady Campbell, the design firm that created its strong brand presence.


We homed in on a strategy to help Guaranteed Rate reach new audiences. So today as the loan company expands into more markets, it carefully maintains an accessible “neighborhood vibe” that resonates with local buyers and sellers.