Grady Campbell this summer is rolling out a new advertising campaign for
the Chicago History Museum. The campaign highlights the surprising variety found in the museum’s unique collections by pairing two-toned images of items and exhibits that illustrate that variety. From “Corsets & Capone” to “Hotspots & Redhots,” the ads are designed to make a quick and lasting impression on mass transit riders. The campaign’s timing takes advantage of increased family and tourist ridership during prime vacation weeks. Also, the museum’s location is convenient to bus and train lines.
Grady Campbell is the Chicago History Museum’s design agency of record. The engagement includes responsibility for bringing a fresh take to history.
In addition to the transit campaign, projects include monthly program fliers, annual fund brochures, magazine ads and inserts, and cross-promotions with Radio Disney.
Grady Campbell Incorporated today launched the new website for Berger Schatz, a leading family and matrimonial law firm that’s marking its 25th anniversary in 2012. The site is the hub of a branding campaign that revolves around the uniqueness of Berger Schatz.
“Our approach is not reactionary to what other law firms do in their marketing messages,” explains Grady Campbell Principal Kerry Grady. “We’re
building upon Berger Schatz’s well established status as a premier law firm.
We’re emphasizing the reassurance that Berger Schatz offers to all clients... the certainty that their best interests are understood in a time
of extreme uncertainty.”
The website’s imagery and text elegantly reinforce the Berger Schatz difference by clearly reflecting the lifestyles and expectations of high net worth clients. It also highlights the firm’s exceptional team of attorneys.
“The idea is to prompt people to think ‘That’s the firm that I want to represent me. They get me,’ ” Kerry says. The website’s URL is bergerschatz.com
Grady Campbell Inc. today launched its new online showcase, gradycampbell.com. Twenty years of fresh approaches for integrated brand and marketing strategies are presented as brief case studies. The portfolio of approximately 150 projects is organized and illustrated by project type. Additional pages provide updated news about the firm and its clients.
“With projects ranging from postcards to books, from web ads to websites, from logos to brand identity plans, we have a lot to share,” says Grady Campbell Principal Kerry Grady. The completely revised site opens with a home page that’s continually refreshed with a variety of projects. A new blog presents current thinking shared by designers and writers at Grady Campbell. The new site also is re-engineered to be easier to read on mobile devices.
Grady Campbell is rolling out a new ad campaign for GuaranteedRate, one of the largest independent and fastest growing mortgage lenders in the country. The campaign features the tagline “We know what makes you smile,” which plays up the market knowledge as well as the customer-focus of every GuaranteedRate agent.
Ads, billboards and signs portray a variety of beaming homebuyers. Each shows off a picture of something in their new home that’s particularly special (for example, “waking up the home of your dreams”). A parallel campaign is aimed at Realtors who work with GuaranteedRate agents (“getting deals done in a challenging market”).