Grady Campbell Inc. today launched its new online showcase, gradycampbell.com. Twenty years of fresh approaches for integrated brand and marketing strategies are presented as brief case studies. The portfolio of approximately 150 projects is organized and illustrated by project type. Additional pages provide updated news about the firm and its clients.
“With projects ranging from postcards to books, from web ads to websites, from logos to brand identity plans, we have a lot to share,” says Grady Campbell Principal Kerry Grady. The completely revised site opens with a home page that’s continually refreshed with a variety of projects. A new blog presents current thinking shared by designers and writers at Grady Campbell. The new site also is re-engineered to be easier to read on mobile devices.
Grady Campbell is rolling out a new ad campaign for GuaranteedRate, one of the largest independent and fastest growing mortgage lenders in the country. The campaign features the tagline “We know what makes you smile,” which plays up the market knowledge as well as the customer-focus of every GuaranteedRate agent.
Ads, billboards and signs portray a variety of beaming homebuyers. Each shows off a picture of something in their new home that’s particularly special (for example, “waking up the home of your dreams”). A parallel campaign is aimed at Realtors who work with GuaranteedRate agents (“getting deals done in a challenging market”).
Grady Campbell announced today that it is the new design agency of record for the Chicago History Museum. The renowned cultural institution cares for, displays and interprets millions of authentic pieces of Chicago and U.S. history. The engagement includes responsibility for bringing a fresh take to history. Grady Campbell’s creative team does this by working with museum leaders to create memorable marketing and membership materials for all exhibitions, programs and special events. Among the projects are monthly program fliers, annual fund brochures, magazine ads and inserts, and cross-promotions with Radio Disney.
“This is an exciting opportunity to help the Chicago History Museum grow as a vibrant cultural institution into the future,” says Grady Campbell Principal Kerry Grady. Adds Melissa Hayes, Vice President, External Affairs, for the Museum: “We’re very pleased to select Grady Campbell as our design agency of record and look forward to seeing their creative approaches to our materials.”