Building a Better Brand for The Driskill Foundation

Curious future doctors, scientists and scholars rely on The Driskill Foundation to help focus their future. Driskill relies on Grady Campbell.

The Driskill Foundation is a Chicago-based private, nonprofit organization that's on a mission to make a significant impact on technical and scientific achievement, and progressive learning programs. Superbly qualified candidates become “Driskill Scholars” in prestigious training grounds like Northwestern University Feinberg School of Medicine.

Grady Campbell is helping The Driskill Foundation focus and transform its brand (strategically, technically and creatively) from the ground up. The result is a new brand strategy, visual identity, voice, website, social platform, programs and video.

“Our new brand means a stronger future for Driskill, and for everyone we support,” says Driskill President and CEO, June Barnard. "Our new brand strategy, mission and vision are the pathways to an exciting future."

March 2, 2015
Cortex: A Brand Under the Microscope

For more than 30 years, Seattle-based CORTEX Medical Management Systems has been providing the healthcare community with innovative software and first-class services to help manage their critical record keeping. Cortex is solving problems before they can surface, with streamlined workflow, faster turnarounds, and better overall efficiency.

Grady Campbell recently revived the CORTEX brand with a new visual identity, marketing strategy, advertising and website. To learn more, visit

September 18, 2014
AIGA Selects Kerry Grady to Design Centennial Poster

The Chicago Chapter of the prestigious American Institute of Graphic Arts (AIGA), will debut 100 posters to celebrate its centennial year. Kerry Grady, Grady Campbell's Founding Principal, was selected by the AIGA, to submit an original poster design that answers the question: “What does design in Chicago mean to you?” Kerry, an AIGA member since 1983, is “honored to participate.” The posters will be showcased and auctioned at the Chicago AIGA Annual Gala, June 12. Auction proceeds will be invested in the AIGA Design Scholarship Fund.

June 2, 2014
ESD: Working Even Smarter

More than 1/3 of our lives are spent at work (maybe more.) ESD makes living (while we’re making a living) more efficient, effective and comfortable. Think of it as space planning on a gutsy, global scale. ESD, Environmental Systems Design, helps companies plan and build the optimal mechanical, electrical and physical systems their unique industries demand. So they can work smarter, operate better, grow and evolve.

Now GCI is part of ESD’s evolution. We recently launched a new ESD website that is smart as it is elegant. The site drives digital marketing strategy — and allows ESD to practice what it preaches brilliantly. Our goal: devise a CRM that integrated with ESD’s CMS, and maxed out SEO. Translation (for the acronym averse) Grady Campbell provided a customizable solution that allows ESD to communicate with key customers, and maximize its impact on the web.

May 15, 2014
Berger Schatz Launches New Advertising Campaign

Would you invest your heart and soul (and life savings) in an enterprise if you knew there were a greater than fifty percent chance it would fail? If you said, “I do"…you did. The topic of divorce brings up more anxiety, more passion, and more questions than any other. Understanding the volatility surrounding the subject, Grady Campbell approaches it with integrity, candor and sensitivity in a new ad campaign for Berger Schatz, one of the leading Matrimonial and Family Law firms in the country. The ads feature striking portraits of individuals who represent Berger Schatz clients (captured by fashion and celebrity photographer Sandro Miller). The message reflects their honest expressions and intimate impressions about divorce—and why they chose “the experience, expertise and discretion” of Berger Schatz to resolve their most challenging issues.

April 30, 2014
Lohan Anderson Selects GC to Continue Design Legacy

Dirk Lohan and Kerry Grady have had a marathon meeting of the minds. The relationship between Lohan Anderson, a global leader in spectacular modern architecture and Grady Campbell, elegant design and branding firm, began more than 20 years ago. The synergy between the two firms started with a shared philosophy and design aesthetic and grew into a fruitful, focused collaboration. Most recently, Lohan Anderson selected Grady Campbell to craft its new, pitch-perfect corporate website.

Lohan Anderson is an internationally acclaimed leader in commercial, institutional, hotel, and residential architectural and planning projects throughout the world. Its vast and varied work includes The Four Seasons Mumbai, The Grand Hyatt Sao Paulo, Long Sheng International Tower in Xi’an City, China, and, in development, the sweeping Dubai Wave in the U.A.E. Noted American projects include Chicago’s Oceanarium, Adler Planetarium, and McDonalds Corporate Headquarters. “Our relationship with Lohan Anderson continues because we share a common philosophy of form, function, and the integration of architecture, technology, branding, and graphic design,” says Kerry Grady, Principal.

January 15, 2014