Cortex: A Brand Under The Microscope

For more than 30 years, Seattle-based CORTEX Medical Management Systems has been providing the healthcare community with innovative software and first-class services to help manage their critical record keeping. Cortex is solving problems before they can surface, with streamlined workflow, faster turnarounds, and better overall efficiency.

Grady Campbell recently revived the CORTEX brand with a new visual identity, marketing strategy, advertising and website. To learn more, visit cortexmed.com.

Thu, September 18, 2014
AIGA selects Kerry Grady to design Centennial Poster

The Chicago Chapter of the prestigious American Institute of Graphic Arts (AIGA), will debut 100 posters to celebrate its centennial year. Kerry Grady, Grady Campbell's Founding Principal, was selected by the AIGA, to submit an original poster design that answers the question: “What does design in Chicago mean to you?” Kerry, an AIGA member since 1983, is “honored to participate.” The posters will be showcased and auctioned at the Chicago AIGA Annual Gala, June 12. Auction proceeds will be invested in the AIGA Design Scholarship Fund.

June 2, 2014
ESD: Working Even Smarter

More than 1/3 of our lives are spent at work (maybe more.) ESD makes living (while we’re making a living) more efficient, effective and comfortable. Think of it as space planning on a gutsy, global scale. ESD, Environmental Systems Design, helps companies plan and build the optimal mechanical, electrical and physical systems their unique industries demand. So they can work smarter, operate better, grow and evolve.

Now GCI is part of ESD’s evolution. We recently launched a new ESD website that is smart as it is elegant. The site drives digital marketing strategy — and allows ESD to practice what it preaches brilliantly. Our goal: devise a CRM that integrated with ESD’s CMS, and maxed out SEO. Translation (for the acronym averse) Grady Campbell provided a customizable solution that allows ESD to communicate with key customers, and maximize its impact on the web.

May 15, 2014
Berger Schatz Advertising

Would you invest your heart and soul (and life savings) in an enterprise if you knew there were a greater than fifty percent chance it would fail? If you said, “I do"…you did. The topic of divorce brings up more anxiety, more passion, and more questions than any other. Understanding the volatility surrounding the subject, Grady Campbell approaches it with integrity, candor and sensitivity in a new ad campaign for Berger Schatz, one of the leading Matrimonial and Family Law firms in the country. The ads feature striking portraits of individuals who represent Berger Schatz clients (captured by fashion and celebrity photographer Sandro Miller). The message reflects their honest expressions and intimate impressions about divorce—and why they chose “the experience, expertise and discretion” of Berger Schatz to resolve their most challenging issues.

April 30, 2014
Lohan Anderson Selects GC to Continue Design Legacy

Dirk Lohan and Kerry Grady have had a marathon meeting of the minds. The relationship between Lohan Anderson, a global leader in spectacular modern architecture and Grady Campbell, elegant design and branding firm, began more than 20 years ago. The synergy between the two firms started with a shared philosophy and design aesthetic and grew into a fruitful, focused collaboration. Most recently, Lohan Anderson selected Grady Campbell to craft its new, pitch-perfect corporate website.

Lohan Anderson is an internationally acclaimed leader in commercial, institutional, hotel, and residential architectural and planning projects throughout the world. Its vast and varied work includes The Four Seasons Mumbai, The Grand Hyatt Sao Paulo, Long Sheng International Tower in Xi’an City, China, and, in development, the sweeping Dubai Wave in the U.A.E. Noted American projects include Chicago’s Oceanarium, Adler Planetarium, and McDonalds Corporate Headquarters. “Our relationship with Lohan Anderson continues because we share a common philosophy of form, function, and the integration of architecture, technology, branding, and graphic design,” says Kerry Grady, Principal.

January 15, 2014
Grady Campbell Gives New Life to Adoption Center Brand

Adoption Center of Illinois debuts new branding, visual identity, and vitality this season, thanks to the creative support of Grady Campbell.

At ACI, a community of partners, parents, and advisors are singularly committed to doing what is best for children. Yet ACI wanted to stretch—do more, serve more. And Grady Campbell wanted to help. “We saw the kind of life-changing work ACI is doing, and our firm wanted to support that,” says Kerry Grady, Principal.

Grady Campbell worked with ACI to create a new brand vision, a website that’s more engaging and comforting to birth parents, and a warmer graphic identity. “The new logo is, literally, a community of hearts,” says Grady. That’s actually a powerful symbol that represents the heart work ACI staff offers every day, to everyone whose lives are touched by adoption.

December 21, 2013