BMA International taps Grady Campbell to help create its new consumer brand for the United Arab Emirates. BMA has announced the launch of MYC Milano, a premium cosmetics, skin care and bath products retailer, that is due to become one of the company’s central brands in the UAE.
MYC Milano, a new skin care, cosmetic and bath retailer, will launch in Dubai, January 2017, and will ultimately expand across the UAE. MYC Milano stores will feature its private label products, in addition to leading cosmetics brands. Describing the new brand, Zainab Abbas, GCI Director of Design said: “MYC Milano is positioned as a prestigious brand, created for women who seek essential quality, and share perceptions of universal beauty and comfort. Unlike conventional images of luxury, MYC Milano projects a realistic female image and a simple, natural lifestyle.”
Grady Campbell created the MYC Milano brand identity and tagline, "Everyday Beautiful". BMA International has relied on Grady Campbell for brand creation and design since 2012.
Joe DiPietro, head of Bauer Rock Media Group (BRMG) and Group Publisher of leading buyout publications M&A Chicago, SBIC Weekly and Dealmaker South, announced a newly formed partnership with Grady Campbell Inc. (GCI), a value-focused, full-service, strategic brand, design and marketing communications firm to co-produce the 2016 Top 50 Middle Market Private Equity Firms program.
"Grady Campbell has a developed a unique expertise in the private equity space," says DiPietro, "and will be a valuable resource to us, the Top 50 participants and sponsors, and to our subscribers for high quality integrated branding, media production and marketing services."
By working closely with PE clients throughout the invest cycle to leverage the power of branding and marketing to engage customers, influence prospects, rally team members and inspire investors, GCI's services are designed to create a seamless flow of creativity and accountability from concept to execution, ensuring that PE clients get efficient, impactful, end-to-end results. "BRMG will harness these GCI core competencies with this new partnership in the production of the 2016 Top 50 PE awards program," DiPietro said.The 2016 Top 50 Middle Market Private Equity Firms award winners will be announced in December 2016. The program is designed to recognize top PE firms based on criteria such as current and historical achievement, growth, significant events, PE-centric innovation, industry contributions, sector leadership and more.
"We're excited to partner with Joe to launch this new prestigious program," says Kerry Grady, Founding Principal of Grady Campbell. "We look forward to making meaningful contributions to the branding, marketing, and production of the Top 50 program to ensure it establishes and maintains its prestigious reputation this year and in the future."
For questions about the 2016 Top 50 Middle Market Private Equity Firms program, the nominee process, to obtain a nomination form, or for sponsorship opportunities, contact Susan Tyson, Senior Brand Strategist, at firstname.lastname@example.org or direct at 312 642 6511.
Gerchen Keller, the world’s largest provider of litigation finance, has chosen Grady Campbell to properly position its brand as the premiere leader in the legal finance industry. From naming, to messaging, to advertising, to website and marketing strategy, design and development, Grady Campbell delivers the insight, talent and acumen that Gerchen Keller expects from its partners.
“Gerchen Keller has quickly taken the lead position in a game-changing category” says Grady Campbell Founding Principal, Kerry Grady. "It is an honor to be part of the Gerchen Keller team.”
Gerchen Keller Capital is the world's largest investment and advisory firm focused exclusively on legal and regulatory risk. Through a variety of private vehicles, Gerchen Keller manages more than $1.4 billion of assets for public pensions, financial institutions, non-profit foundations, university endowments, and select family offices. Gerchen Keller provides capital and other financing and risk management solutions to companies and law firms involved in complex litigation, arbitration, and transactional matters. Gerchen Keller helps companies and law firms manage costs and expand working capital; de-risk legal exposures; and monetize fees, judgments, and settlements. Gerchen Keller is registered as an investment adviser with the U.S. Securities and Exchange Commission.
Grady Campbell approaches the topic of divorce with creativity, candor and sensitivity in its ad campaign for Berger Schatz, which was recently recognized by AtEdge in its Campaign Spotlight. The campaign features portraits by photographer Sandro Miller. The content: honest expressions and intimate impressions of divorce — and why people choose “the experience, expertise and discretion” of Berger Schatz to resolve their most challenging family and matrimonial issues. “We take great pride in being recognized by AtEdge,” says Kerry Grady. “This campaign makes an impact with sensitivity and intelligence."
Since its founding in 1987 Berger Schatz has built a reputation for successfully representing clients in cases involving high net worth, complex business or personal assets, and difficult legal questions. The firm has grown to become one of the premiere matrimonial law firms in the nation, with a team of 39 attorneys in Chicago and in Lake Forest, representing clients throughout Illinois.
AtEdge is recognized by art buyers and creative professionals as innovative, reliable and unique. Since 2003, AtEdge has always made the image the hero.
Financial companies trust Grady Campbell’s experience and industry savvy with their most precious commodity— their brands. Matrix Capital Advisors knows the value of that trust.
Matrix Capital Advisors is a Chicago-based independent wealth management firm that works as a “personal CFO” for high net-worth individuals from across the United States, offering them expert financial management and products to accomplish their goals. As the Matrix motto promises, “an uncompromising dedication to your best interests.” Matrix called on Grady Campbell to refresh their brand identity and create a new website that would carry their company into the future, help grow their business, and connect them with their clients in new, more compelling ways.
Curious future doctors, scientists and scholars rely on The Driskill Foundation to help focus their future. Driskill relies on Grady Campbell.
The Driskill Foundation is a Chicago-based private, nonprofit organization that's on a mission to make a significant impact on technical and scientific achievement, and progressive learning programs. Superbly qualified candidates become “Driskill Scholars” in prestigious training grounds like Northwestern University Feinberg School of Medicine.
Grady Campbell is helping The Driskill Foundation focus and transform its brand (strategically, technically and creatively) from the ground up. The result is a new brand strategy, visual identity, voice, website, social platform, programs and video.
“Our new brand means a stronger future for Driskill, and for everyone we support,” says Driskill President and CEO, June Barnard. "Our new brand strategy, mission and vision are the pathways to an exciting future."