Dirk Lohan and Kerry Grady have had a marathon meeting of the minds. The relationship between Lohan Anderson, a global leader in spectacular modern architecture and Grady Campbell, elegant design and branding firm, began more than 20 years ago. The synergy between the two firms started with a shared philosophy and design aesthetic and grew into a fruitful, focused collaboration. Most recently, Lohan Anderson selected Grady Campbell to craft its new, pitch-perfect corporate website.
Lohan Anderson is an internationally acclaimed leader in commercial, institutional, hotel, and residential architectural and planning projects throughout the world. Its vast and varied work includes The Four Seasons Mumbai, The Grand Hyatt Sao Paulo, Long Sheng International Tower in Xi’an City, China, and, in development, the sweeping Dubai Wave in the U.A.E. Noted American projects include Chicago’s Oceanarium, Adler Planetarium, and McDonalds Corporate Headquarters. “Our relationship with Lohan Anderson continues because we share a common philosophy of form, function, and the integration of architecture, technology, branding, and graphic design,” says Kerry Grady, Principal.
Adoption Center of Illinois debuts new branding, visual identity, and vitality this season, thanks to the creative support of Grady Campbell.
At ACI, a community of partners, parents, and advisors are singularly committed to doing what is best for children. Yet ACI wanted to stretch—do more, serve more. And Grady Campbell wanted to help. “We saw the kind of life-changing work ACI is doing, and our firm wanted to support that,” says Kerry Grady, Principal.
Grady Campbell worked with ACI to create a new brand vision, a website that’s more engaging and comforting to birth parents, and a warmer graphic identity. “The new logo is, literally, a community of hearts,” says Grady. That’s actually a powerful symbol that represents the heart work ACI staff offers every day, to everyone whose lives are touched by adoption.
Urban action heroes and heartthrobs can find outdoor apparel hotshot, Komafram, at Boulder, CO’s, popular Ski Haus and at NY retail giant Paragon Sports, available now.
“Komafram’s mission is to make the best products, for all humankind, without compromising our environment, or our style,” says Komafram founder, Danny Feuerstein, son of Polartec pioneer, Aaron Feuerstein. Komafram offers innovative design, breakthrough technology, exceptional comfort, and head-turning looks, whether you’re battling traffic, or a double black diamond.
Komafram’s bold styling and package design (created by Chicago branding firm, Grady Campbell) are sparking interest in the brand nationwide. Grady Campbell’s client-centric, creative thought leadership and inspired expertise has added value (and style) to respected businesses for nearly 25 years. Great Concept: Grady Campbell.
Grady Campbell helps brands change, grow, and start, like heavy hitters. We’re partnering with MJ Holding, formerly Beckett, (the largest North American distributor of gaming/entertainment/sports trading cards) to launch new toy brand, Grin Studio. MJ (with clients like Walmart, Kmart, Meijer,Toys R Us) chose GC to help move its dynamic company to the next level--with a new name, graphic identity, even a logo animation you may just spot on your next trip to the toy department.
Grady Campbell has joined forces with the team that brought Polartec (fleece) to the world marketplace, to launch a new brand of high-performance base layer apparel that is certain to capture the attention of eco-conscious, fashion-forward consumers.
The Brand is called Komafram, which means "To Bring Foreword", and it's leader is Danny Feuerstein, son of Aaron Feuerstein, the former owner and CEO of Malden Mills, who set the standard for commitment to employees following a devastating fire at his manufacturing center. Among his many accolades, including the prestigious Peace Abbey Courage of Conscience Award, Aaron Feuerstein continues to be an inspiration to those who want to do the right thing, in the right way, for the right reasons. Innovation and style, combined with high ethical standards is what Komafram is all about.
Komafram is in partnership with Ambassador Enterprises, an investment firm lead by CEO Daryle Doden, a lifelong entrepreneur, and whose culture emphasizes character, chemistry and competency.
There’s a new look, and new energy, at Pfingsten, thanks to a strategic creative partnership with Grady Campbell. We launched a fresher—fitter--brand and visual identity for Pfingsten Partners (a billion dollar private equity firm headquartered in Chicago, with arms across the globe in China and India.) Grady Campbell gave Pfingsten a clean new image, that captures the strength and stature of its brand, and a more engaging website, for a better user experience.
Grady Campbell’s creative is now featured in “Geometrix,” a collection of world-class designs that share a geometric component. GC’s perspective-perplexing work for Novum Structures architectural firm is showcased in the book, described by publisher Promopress as “a visual delight.”
Grady Campbell this summer is rolling out a new advertising campaign for
the Chicago History Museum. The campaign highlights the surprising variety found in the museum’s unique collections by pairing two-toned images of items and exhibits that illustrate that variety. From “Corsets & Capone” to “Hotspots & Redhots,” the ads are designed to make a quick and lasting impression on mass transit riders. The campaign’s timing takes advantage of increased family and tourist ridership during prime vacation weeks. Also, the museum’s location is convenient to bus and train lines.
Grady Campbell is the Chicago History Museum’s design agency of record. The engagement includes responsibility for bringing a fresh take to history.
In addition to the transit campaign, projects include monthly program fliers, annual fund brochures, magazine ads and inserts, and cross-promotions with Radio Disney.
Grady Campbell Incorporated today launched the new website for Berger Schatz, a leading family and matrimonial law firm that’s marking its 25th anniversary in 2012. The site is the hub of a branding campaign that revolves around the uniqueness of Berger Schatz.
“Our approach is not reactionary to what other law firms do in their marketing messages,” explains Grady Campbell Principal Kerry Grady. “We’re building upon Berger Schatz’s well established status as a premier law firm.
We’re emphasizing the reassurance that Berger Schatz offers to all clients... the certainty that their best interests are understood in a time of extreme uncertainty.”
The website’s imagery and text reinforce the Berger Schatz difference by clearly reflecting the lifestyles and expectations of high net worth clients. It also highlights the firm’s exceptional team of attorneys. “The idea is to prompt people to think ‘That’s the firm that I want to represent me. They get me,’ ” Kerry says. The website’s URL is bergerschatz.com
Grady Campbell launched its new online showcase, gradycampbell.com. Twenty years of fresh approaches for integrated brand and marketing strategies are presented as brief case studies. The portfolio of approximately 150 projects is organized and illustrated by project type. Additional pages provide updated news about the firm and its clients.
“With projects ranging from postcards to books, from web ads to websites, from logos to brand identity plans, we have a lot to share,” says Grady Campbell Principal Kerry Grady. The completely revised site opens with a home page that’s continually refreshed with a variety of projects. A new blog presents current thinking shared by designers and writers at Grady Campbell. The new site also is re-engineered to be easier to read on mobile devices.
Grady Campbell is rolling out a new ad campaign for GuaranteedRate, one of the largest independent and fastest growing mortgage lenders in the country. The campaign features the tagline “We know what makes you smile,” which plays up the market knowledge as well as the customer-focus of every GuaranteedRate agent.
Ads, billboards and signs portray a variety of beaming homebuyers. Each shows off a picture of something in their new home that’s particularly special (for example, “waking up the home of your dreams”). A parallel campaign is aimed at Realtors who work with GuaranteedRate agents (“getting deals done in a challenging market”).
Grady Campbell announced today that it is the new design agency of record for the Chicago History Museum. The renowned cultural institution cares for, displays and interprets millions of authentic pieces of Chicago and U.S. history. The engagement includes responsibility for bringing a fresh take to history. Grady Campbell’s creative team does this by working with museum leaders to create memorable marketing and membership materials for all exhibitions, programs and special events. Among the projects are monthly program fliers, annual fund brochures, magazine ads and inserts, and cross-promotions with Radio Disney.
“This is an exciting opportunity to help the Chicago History Museum grow as a vibrant cultural institution into the future,” says Grady Campbell Principal Kerry Grady. Adds Melissa Hayes, Vice President, External Affairs, for the Museum: “We’re very pleased to select Grady Campbell as our design agency of record and look forward to seeing their creative approaches to our materials.”