Grady Campbell Incorporated (GCI), a Chicago-based strategic branding and marketing agency focused on Private Equity firms, Asset Managers, Venture Capitalists, and Investment Banks in the middle market, has agreed to acquire Bauer Rock Media Group (BRMG), a publishing network with more than 40,000 subscribers along with its publications, including M&A Chicago, Dealmaker South and SBIC Weekly.
With this acquisition, Grady Campbell launches GCI Publishing. Together, Grady Campbell and GCI Publishing will fill a critical void in the middle market, which is seeing unprecedented growth, but lacks the strategic branding and marketing resources necessary for individual businesses to differentiate and connect with buyers, sellers and constituents. GCI Publishing’s mission is to connect Private Equity, Investment Banks, Venture Capitalists, Asset Managers, and Intermediaries within the M&A Middle Market, and to help subscribers drive deal flow and promote their firms, interests and opportunities. GCI Publishing content will focus on people, news and opportunities within the Private Equity, M&A, Buyouts and SBIC sectors and will build on BRMG’s record of success.
“This is a unique time when the need for visibility and differentiation in an increasingly competitive landscape are creating unprecedented innovation and unparalleled need for branding and marketing. GCI Publishing can play an important role in expanding networks to position middle market firms for growth. Building on the success and reputation of the Bauer Rock Media Group (BRMG), Grady Campbell is uniquely suited to provide much needed expertise to this sector.”
—Kerry Grady, Founding Principal, Grady Campbell
Upon closing of the transaction, Susan Tyson, Program Director of The TOP 50 PE Awards Program, will become Publisher of GCI Publishing. Tyson said: “We are excited to launch GCI Publishing and continue to build on the legacy of BRMG, providing valuable content and opportunity to our subscribers.”
“Since its inception almost two decades ago, BRMG has become a market leader that is poised for growth. It was very important to us to find an acquirer that has a deep understanding of, and passion for the corporate finance sector. We are pleased that Grady Campbell has agreed to acquire BRMG to grow the organization by expanding its already substantial audience and capabilities, while significantly enhancing its ability to provide great value to its subscribers.”
—Joe DiPietro, Founder, Bauer Rock Media Group
About Grady Campbell
Grady Campbell is an entrepreneurial, strategic branding, marketing and PR firm – unlike any other agency partner in the middle market – decades of experience, award-winning design, full-service capabilities, robust digital platform, and innovative solutions tailored to Private Equity, Investment Banks, Venture Capitalists, Asset Managers, and Intermediaries within the M&A Middle Market. With almost 30 years experience working with leading financial businesses, we understand the challenges facing our clients and how to overcome them.
We create strong, sustainable brands that evolve with our clients’ changing needs. Using research, intuition and creativity, we blend science with art, unlocking the power of simplicity to help organizations realize their full potential. Beyond tailored branding and marketing solutions, Grady Campbell provides industry expertise and partners with management to drive deals, performance and growth. We seek to create positive economic impact and long-term value for our clients. We do this by using our unique blend of experience, expertise and creativity to help companies solve problems.
Contact Kerry Grady firstname.lastname@example.org regarding branding and marketing.
Contact Susan Tyson, email@example.com, regarding GCI Publishing and the TOP 50 PE Awards Program.
Bauer Rock Media Group produces business publications, programs, and events within the corporate finance sector serving the US-based Private Equity, Buyouts, Private Debt, Deal/Growth Financing, PE Portfolio Management, and M&A community. Current publications include M&A Chicago, SBIC Weekly, and Dealmaker South. Select past events include: “The AM&AA Winter Conference - Dynamic Dealmaking: New Rules, New Strategies, and New Opportunities,” “The DOWJONES Private Equity Analyst Conference,” “McDermott Will & Emery’s Annual Healthcare Services Private Equity Symposium,” “The M&A Integration Forum,” numerous ACG events, and “Day One: Accelerating Growth & Profits from Day One after the Buyout.” Additional publications and events within and outside of this sector are being developed. (BRMG is a subsidiary of Crawford Communications.)