News and Insights

Grady Campbell Gives New Life to Adoption Center Brand

Jiarong Li, Publisher
December 21, 2013

Adoption Center of Illinois debuts new branding, visual identity, and vitality this season, thanks to the creative support of Grady Campbell.

At ACI, a community of partners, parents, and advisors are singularly committed to doing what is best for children. Yet ACI wanted to stretch—do more, serve more. And Grady Campbell wanted to help. “We saw the kind of life-changing work ACI is doing, and our firm wanted to support that,” says Kerry Grady, Principal.

Grady Campbell worked with ACI to create a new brand vision, a website that’s more engaging and comforting to birth parents, and a warmer graphic identity. “The new logo is, literally, a community of hearts,” says Grady. That’s actually a powerful symbol that represents the heart work ACI staff offers every day, to everyone whose lives are touched by adoption.

More News and Insights

How to Survive in the Digital Age? Ask Forrest

Alissa Woockman, Team Partner, GCI Digital / Proteus
September 06, 2017
Even though the fictional character Forrest Gump...
Learn More

Rebranding? Keep an Eye on These Eight Important Things

Expert Panel, Forbes Communications Council
August 14, 2019
You worked hard to build your brand. But while it may have served you well in the...
Learn More

Design and the Human Condition

Kerry Grady, Founder
May 14, 2014
The challenge in dealing with human needs is that we...
Learn More

Grady Campbell Gives Pfingsten a Billion Dollar Makeover

Jiarong Li, Publisher
December 26, 2013
There’s a new look, and new energy, at Pfingsten...
Learn More

Stay Up To Date With Us