News and Insights

Grady Campbell Gives New Life to Adoption Center Brand

Jiarong Li, Publisher
December 21, 2013

Adoption Center of Illinois debuts new branding, visual identity, and vitality this season, thanks to the creative support of Grady Campbell.

At ACI, a community of partners, parents, and advisors are singularly committed to doing what is best for children. Yet ACI wanted to stretch—do more, serve more. And Grady Campbell wanted to help. “We saw the kind of life-changing work ACI is doing, and our firm wanted to support that,” says Kerry Grady, Principal.

Grady Campbell worked with ACI to create a new brand vision, a website that’s more engaging and comforting to birth parents, and a warmer graphic identity. “The new logo is, literally, a community of hearts,” says Grady. That’s actually a powerful symbol that represents the heart work ACI staff offers every day, to everyone whose lives are touched by adoption.

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