News and Insights

Raising Content IQ

Lisa Stojak, Content Marketing Specialist
January 17, 2017

Not so long ago, it was relatively easy to understand what people read, watched and listened to. There were four television networks, magazines and newspapers, radio and billboards. Marketers knew where to advertise to reach their audiences. If you wanted to reach a massive audience and be part of the national water cooler conversation, all you has to do was buy a commercial spot during NBC’s Thursday prime time line-up.

Today, viewers have turned away from network television, print magazines and newspapers, to on-line video,  and social media. Four hundred hours of video are uploaded to YouTube every minute, and its billion users watch hundreds of millions of hours of video content through the platform every day. Snapchat gets 10 billion video views per day, and Facebook gets over 8 billion. Then, there’s Twitter, Instagram, Twitch, and large video content streaming channels like Netflix, Hulu and Amazon, along with niche players like Acorn and DramaFever. The magazines and newspapers that survived the digital revolution offer on-line editions with regionally focused content.

Everyone wants to be in the content conversation, especially brand marketers. But can anyone maintain a high Content IQ when there’s so much content to manage? The amount of quality content will continue to grow rapidly in 2017, and it won’t look the same as it did in 2016. Media platforms will expand, new creators will emerge, and new trends will sweep the nation. To stay ahead, businesses need to leverage today’s powerful digital technologies to connect with their audiences in highly tailored, influential ways. To be effective, businesses need to rely on brand and marketing experts that maintain a high content IQ and who know how to tap into the technologies to activate it.

More News and Insights

Marketing Flashpoints

Susan Tyson, Director of Brand Marketing
August 05, 2019
Marketing thought leaders say that when seeking to budget and maximize your marketing investment, realize that...
Learn More

Prodigal Print – The Renaissance of Touch

Thalia Kalodimos, Sr. Writer
April 04, 2014
There is a difference between seeing something on a screen...
Learn More

Content Marketing Basics for Financial Services Companies

Kerry Grady, Founder
June 16, 2019
Content Marketing is Changing How Financial Services Companies Communicate with Clients and Investors...
Learn More

GCI Publishing Announces the 2018 Top 50 PE Firms

Jiarong Li, Publisher
March 12, 2018
The Top 50 PE Program recognizes PE firms for...
Learn More

Stay Up To Date With Us