MB Financial Bank rose from the merger of two local Chicago banks, creating the need for a comprehensive brand strategy to establish the new bank in its broader market.

Grady Campbell worked collaboratively with teams from both merging banks to establish, over the course of just four months, a unifying corporate voice and nomenclature. This new identity is extendible by design through all marketing communications and in all media types from newspaper ads to website, from stationery to billboards.