GCI Announces the 2018 Top 50 PE Firms
March 23, 2018

The Top 50 PE Program recognizes PE firms for solid performance, innovation, successful track record, leadership and results. The complete list of 2018 award winners has been released. The Top 50 Middle Market PE Firms program is produced in partnership between Grady Campbell and Bauer Rock Media Group. For information on the 2018 Top 50 Middle Market PE Firms program, including promotional opportunities and sponsorships, contact Susan Tyson, Program Manager. Click here to see the winning PE Firms for 2018

Heico Partners with GCI to Create New Website
November 1, 2017

The Heico Companies needed to rethink its corporate website in order to support its business goals. Grady Campbell worked closely with Heico management to plan, design and develop the new website that is responsive and modern, and includes information to help users understand Heico's brand, mission, structure and capabilities across a wide a diverse portfolio of manufacturing, construction and industrial services businesses.

Visit the new website at heicocompanies.com

Green Griffith Turns to GCI for Branding and Marketing
October 2, 2017

When you are one of the nation’s top intellectual property law firms, your reputation means everything. When Green Griffith needed a partner who they can trust with their reputation, they chose Grady Campbell (GCI). GCI provides Green Griffith with complete end-to-end branding and marketing services. Prior to partnering with GCI, the firm’s website was sub-par and did not accurately reflect the firm’s reputation and business strategy. GCI collaborated with the firm’s Partners to deliver a website that improves their brand position and provides a sophisticated platform for the firm's marketing program. Additionally, we provide integrated branding, marketing and PR services to help drive client relationships and business growth.

Visit the new website at greengriffith.com

GCI Creates New Website for Industrial Growth Partners
May 2, 2017

When IGP management determined that they needed a new website, they turned to Grady Campbell, knowing that our unique expertise in the private equity space gave us distinct advantages to understanding their business and their website objectives. We worked closely with IGP leadership to plan and develop the new website design, messaging and content. The new website has been designed to provide the ultimate user-friendly experience with improved navigation and functionality throughout, allowing website visitors to access detailed company information. The new website means that users can now benefit from richer online content that is easier to navigate and share with others, assisting the business transaction process.

Visit the new website at igpequity.com

GCI and BRMG Announce the Top 50 PE Firms in the Middle Market
February 7, 2017

The Top 50 PE Program recognizes PE firms for solid performance, innovation, successful track record, leadership and results. The complete list of 2017 award winners has been released. The Top 50 Middle Market PE Firms program is produced in partnership between Grady Campbell and Bauer Rock Media Group. For information on the 2017 Top 50 Middle Market PE Firms program, including promotional opportunities and sponsorships, contact Susan Tyson, Program Manager. Click here to see the winning PE Firms for 2017

GCI Creates "Look" for New Cosmetics Brand
January 10, 2017

BMA International taps Grady Campbell to help create its new consumer brand for the United Arab Emirates. BMA has announced the launch of MYC Milano, a premium cosmetics, skin care and bath products retailer, that is due to become one of the company’s central brands in the UAE.

 

MYC Milano, a new skin care, cosmetic and bath retailer, will launch in Dubai, January 2017, and will ultimately expand across the UAE. MYC Milano stores will feature its private label products, in addition to leading cosmetics brands. Describing the new brand, Zainab Abbas, GCI Director of Design said: “MYC Milano is positioned as a prestigious brand, created for women who seek essential quality, and share perceptions of universal beauty and comfort. Unlike conventional images of luxury, MYC Milano projects a realistic female image and a simple, natural lifestyle.”

 

Grady Campbell created the MYC Milano brand identity and tagline, "Everyday Beautiful". BMA International has relied on Grady Campbell for brand creation and design since 2012.

GCI and BRMG Launch Top 50 PE Firms Program
November 28, 2016

Joe DiPietro, head of Bauer Rock Media Group (BRMG) and Group Publisher of leading buyout publications M&A Chicago, SBIC Weekly and Dealmaker South, announced a newly formed partnership with Grady Campbell Inc. (GCI), a value-focused, full-service, strategic brand, design and marketing communications firm to co-produce the 2016 Top 50 Middle Market Private Equity Firms program.

 

"Grady Campbell has a developed a unique expertise in the private equity space," says DiPietro, "and will be a valuable resource to us, the Top 50 participants and sponsors, and to our subscribers for high quality integrated branding, media production and marketing services."

 

By working closely with PE clients throughout the invest cycle to leverage the power of branding and marketing to engage customers, influence prospects, rally team members and inspire investors, GCI's services are designed to create a seamless flow of creativity and accountability from concept to execution, ensuring that PE clients get efficient, impactful, end-to-end results. "BRMG will harness these GCI core competencies with this new partnership in the production of the 2016 Top 50 PE awards program," DiPietro said.The 2016 Top 50 Middle Market Private Equity Firms award winners will be announced in December 2016. The program is designed to recognize top PE firms based on criteria such as current and historical achievement, growth, significant events, PE-centric innovation, industry contributions, sector leadership and more.

 

"We're excited to partner with Joe to launch this new prestigious program," says Kerry Grady, Founding Principal of Grady Campbell. "We look forward to making meaningful contributions to the branding, marketing, and production of the Top 50 program to ensure it establishes and maintains its prestigious reputation this year and in the future."

 

For questions about the 2016 Top 50 Middle Market Private Equity Firms program, the nominee process, to obtain a nomination form, or for sponsorship opportunities, contact Susan Tyson, Senior Brand Strategist, at styson@gradycampbell.com or direct at 312 642 6511.

Grady Campbell Launches Gerchen Keller Capital Brand
January 25, 2016

Gerchen Keller, the world’s largest provider of litigation finance, has chosen Grady Campbell to properly position its brand as the premiere leader in the legal finance industry. From naming, to messaging, to advertising, to website and marketing strategy, design and development, Grady Campbell delivers the insight, talent and acumen that Gerchen Keller expects from its partners.

 

“Gerchen Keller has quickly taken the lead position in a game-changing category” says Grady Campbell Founding Principal, Kerry Grady. "It is an honor to be part of the Gerchen Keller team.”

 

Gerchen Keller Capital is the world's largest investment and advisory firm focused exclusively on legal and regulatory risk. Through a variety of private vehicles, Gerchen Keller manages more than $1.4 billion of assets for public pensions, financial institutions, non-profit foundations, university endowments, and select family offices. Gerchen Keller provides capital and other financing and risk management solutions to companies and law firms involved in complex litigation, arbitration, and transactional matters. Gerchen Keller helps companies and law firms manage costs and expand working capital; de-risk legal exposures; and monetize fees, judgments, and settlements. Gerchen Keller is registered as an investment adviser with the U.S. Securities and Exchange Commission.

AtEdge Features Grady Campbell campaign for Berger Schatz
September 1, 2015

Grady Campbell approaches the topic of divorce with creativity, candor and sensitivity in its ad campaign for Berger Schatz, which was recently recognized by AtEdge in its Campaign Spotlight. The campaign features portraits by photographer Sandro Miller. The content: honest expressions and intimate impressions of divorce — and why people choose “the experience, expertise and discretion” of Berger Schatz to resolve their most challenging family and matrimonial issues. “We take great pride in being recognized by AtEdge,” says Kerry Grady. “This campaign makes an impact with sensitivity and intelligence."

Since its founding in 1987 Berger Schatz has built a reputation for successfully representing clients in cases involving high net worth, complex business or personal assets, and difficult legal questions. The firm has grown to become one of the premiere matrimonial law firms in the nation, with a team of 39 attorneys in Chicago and in Lake Forest, representing clients throughout Illinois.

AtEdge is recognized by art buyers and creative professionals as innovative, reliable and unique. Since 2003, AtEdge has always made the image the hero.

Grady Campbell Gives Matrix a New Dimension
July 1, 2015

Financial companies trust Grady Campbell’s experience and industry savvy with their most precious commodity— their brands. Matrix Capital Advisors knows the value of that trust.

Matrix Capital Advisors is a Chicago-based independent wealth management firm that works as a “personal CFO” for high net-worth individuals from across the United States, offering them expert financial management and products to accomplish their goals. As the Matrix motto promises, “an uncompromising dedication to your best interests.” Matrix called on Grady Campbell to refresh their brand identity and create a new website that would carry their company into the future, help grow their business, and connect them with their clients in new, more compelling ways.

Building a Better Brand for The Driskill Foundation
March 2, 2015

Curious future doctors, scientists and scholars rely on The Driskill Foundation to help focus their future. Driskill relies on Grady Campbell.

The Driskill Foundation is a Chicago-based private, nonprofit organization that's on a mission to make a significant impact on technical and scientific achievement, and progressive learning programs. Superbly qualified candidates become “Driskill Scholars” in prestigious training grounds like Northwestern University Feinberg School of Medicine.

Grady Campbell is helping The Driskill Foundation focus and transform its brand (strategically, technically and creatively) from the ground up. The result is a new brand strategy, visual identity, voice, website, social platform, programs and video.

“Our new brand means a stronger future for Driskill, and for everyone we support,” says Driskill President and CEO, June Barnard. "Our new brand strategy, mission and vision are the pathways to an exciting future."

Cortex: A Brand Under the Microscope
September 18, 2014

For more than 30 years, Seattle-based CORTEX Medical Management Systems has been providing the healthcare community with innovative software and first-class services to help manage their critical record keeping. Cortex is solving problems before they can surface, with streamlined workflow, faster turnarounds, and better overall efficiency.

Grady Campbell recently revived the CORTEX brand with a new visual identity, marketing strategy, advertising and website. To learn more, visit cortexmed.com.

Origami Idea Challenge Winners Cash-in
August 4, 2014

What does a great investment idea sound like? Well… cha-ching!

Origami Capital Partners believes that the most innovative investment ideas can come from anywhere (and they just paid $130,000 in cash to prove it.) Hundreds of today's best and brightest Ivy League and financial market minds competed in the second annual Origami Idea Challenge. This year's grand prize winner earned a Northwestern MBA, law degree, and an extra $50,000 on graduation day from Origami to sweeten the pot.

Origami and Grady Campbell have a 10-year working relationship. Check out their new website.

AIGA Selects Kerry Grady to Design Centennial Poster
June 2, 2014

The Chicago Chapter of the prestigious American Institute of Graphic Arts (AIGA), will debut 100 posters to celebrate its centennial year. Kerry Grady, Grady Campbell's Founding Principal, was selected by the AIGA, to submit an original poster design that answers the question: “What does design in Chicago mean to you?” Kerry, an AIGA member since 1983, is “honored to participate.” The posters will be showcased and auctioned at the Chicago AIGA Annual Gala, June 12. Auction proceeds will be invested in the AIGA Design Scholarship Fund.

ESD: Working Even Smarter
May 15, 2014

More than 1/3 of our lives are spent at work (maybe more.) ESD makes living (while we’re making a living) more efficient, effective and comfortable. Think of it as space planning on a gutsy, global scale. ESD, Environmental Systems Design, helps companies plan and build the optimal mechanical, electrical and physical systems their unique industries demand. So they can work smarter, operate better, grow and evolve.

Now GCI is part of ESD’s evolution. We recently launched a new ESD website that is smart as it is elegant. The site drives digital marketing strategy — and allows ESD to practice what it preaches brilliantly. Our goal: devise a CRM that integrated with ESD’s CMS, and maxed out SEO. Translation (for the acronym averse) Grady Campbell provided a customizable solution that allows ESD to communicate with key customers, and maximize its impact on the web.

Berger Schatz Launches New Advertising Campaign
April 30, 2014

Would you invest your heart and soul (and life savings) in an enterprise if you knew there were a greater than fifty percent chance it would fail? If you said, “I do"…you did. The topic of divorce brings up more anxiety, more passion, and more questions than any other. Understanding the volatility surrounding the subject, Grady Campbell approaches it with integrity, candor and sensitivity in a new ad campaign for Berger Schatz, one of the leading Matrimonial and Family Law firms in the country. The ads feature striking portraits of individuals who represent Berger Schatz clients (captured by fashion and celebrity photographer Sandro Miller). The message reflects their honest expressions and intimate impressions about divorce—and why they chose “the experience, expertise and discretion” of Berger Schatz to resolve their most challenging issues.

Lohan Anderson Selects GC to Continue Design Legacy
January 15, 2014

Dirk Lohan and Kerry Grady have had a marathon meeting of the minds. The relationship between Lohan Anderson, a global leader in spectacular modern architecture and Grady Campbell, elegant design and branding firm, began more than 20 years ago. The synergy between the two firms started with a shared philosophy and design aesthetic and grew into a fruitful, focused collaboration. Most recently, Lohan Anderson selected Grady Campbell to craft its new, pitch-perfect corporate website.

Lohan Anderson is an internationally acclaimed leader in commercial, institutional, hotel, and residential architectural and planning projects throughout the world. Its vast and varied work includes The Four Seasons Mumbai, The Grand Hyatt Sao Paulo, Long Sheng International Tower in Xi’an City, China, and, in development, the sweeping Dubai Wave in the U.A.E. Noted American projects include Chicago’s Oceanarium, Adler Planetarium, and McDonalds Corporate Headquarters. “Our relationship with Lohan Anderson continues because we share a common philosophy of form, function, and the integration of architecture, technology, branding, and graphic design,” says Kerry Grady, Principal.

Grady Campbell Gives New Life to Adoption Center Brand
December 21, 2013

Adoption Center of Illinois debuts new branding, visual identity, and vitality this season, thanks to the creative support of Grady Campbell.

At ACI, a community of partners, parents, and advisors are singularly committed to doing what is best for children. Yet ACI wanted to stretch—do more, serve more. And Grady Campbell wanted to help. “We saw the kind of life-changing work ACI is doing, and our firm wanted to support that,” says Kerry Grady, Principal.

Grady Campbell worked with ACI to create a new brand vision, a website that’s more engaging and comforting to birth parents, and a warmer graphic identity. “The new logo is, literally, a community of hearts,” says Grady. That’s actually a powerful symbol that represents the heart work ACI staff offers every day, to everyone whose lives are touched by adoption.

Komafram Now Available from Mountains to Manhattan
November 11, 2013

Urban action heroes and heartthrobs can find outdoor apparel hotshot, Komafram, at Boulder, CO’s, popular Ski Haus and at NY retail giant Paragon Sports, available now.

“Komafram’s mission is to make the best products, for all humankind, without compromising our environment, or our style,” says Komafram founder, Danny Feuerstein, son of Polartec pioneer, Aaron Feuerstein. Komafram offers innovative design, breakthrough technology, exceptional comfort, and head-turning looks, whether you’re battling traffic, or a double black diamond.

Komafram’s bold styling and package design (created by Chicago branding firm, Grady Campbell) are sparking interest in the brand nationwide. Grady Campbell’s client-centric, creative thought leadership and inspired expertise has added value (and style) to respected businesses for nearly 25 years. Great Concept: Grady Campbell.

Grady Campbell Makes Book Design a Work of Art
October 3, 2013

You never know what might turn a clever individual into a household name. A best selling book certainly can’t hurt. Grady Campbell has a point of pride in Chef Art Smith.

Grady Campbell was the creative team behind Oprah Winfrey chef, Art Smith’s, first cookbook and other award-winning works in kitchens--and on coffee tables--everywhere. “Back To The Table—The Reunion of Food and Family,” (Hyperion) a unique cookbook of more than 150 recipes to feed and strengthen bonds between loved ones, was awarded the prestigious James Beard Award for Best Cook Book. It was a collaboration of design and project leadership--Grady Campbell, Chef Art Smith, Oprah Winfrey Show Art Director, Thalia Kalodimos, publishers, food and lifestyle photographers and printers, created a volume that resulted in multiple press runs, best selling status and blossoming TV and publishing celebrity for Art Smith (Top Chef Masters.)

Grady Campbell has also designed award-winning books for The Art Institute of Chicago, The Museum of Contemporary Art Chicago and the Whitney Museum of American Art, New York, to name a few.

GC Creates Brand New Start for MJ Holding
August 8, 2013

Grady Campbell helps brands change, grow, and start, like heavy hitters. We’re partnering with MJ Holding, formerly Beckett, (the largest North American distributor of gaming/entertainment/sports trading cards) to launch new toy brand, Grin Studio. MJ (with clients like Walmart, Kmart, Meijer,Toys R Us) chose GC to help move its dynamic company to the next level--with a new name, graphic identity, even a logo animation you may just spot on your next trip to the toy department.

Grady Campbell Launches Contender for Best Base Layer
June 6, 2013

Grady Campbell has joined forces with the team that brought Polartec (fleece) to the world marketplace, to launch a new brand of high-performance base layer apparel that is certain to capture the attention of eco-conscious, fashion-forward consumers.

The Brand is called Komafram, which means "To Bring Foreword", and it's leader is Danny Feuerstein, son of Aaron Feuerstein, the former owner and CEO of Malden Mills, who set the standard for commitment to employees following a devastating fire at his manufacturing center. Among his many accolades, including the prestigious Peace Abbey Courage of Conscience Award, Aaron Feuerstein continues to be an inspiration to those who want to do the right thing, in the right way, for the right reasons. Innovation and style, combined with high ethical standards is what Komafram is all about.

Komafram is in partnership with Ambassador Enterprises, an investment firm lead by CEO Daryle Doden, a lifelong entrepreneur, and whose culture emphasizes character, chemistry and competency.

Grady Campbell Gives Pfingsten a Billion Dollar Makeover
December 21, 2012

There’s a new look, and new energy, at Pfingsten, thanks to a strategic creative partnership with Grady Campbell. We launched a fresher—fitter--brand and visual identity for Pfingsten Partners (a billion dollar private equity firm headquartered in Chicago, with arms across the globe in China and India.) Grady Campbell gave Pfingsten a clean new image, that captures the strength and stature of its brand, and a more engaging website, for a better user experience.

Grady Campbell Recognized for Good Form
November 15, 2012

Grady Campbell’s creative is now featured in “Geometrix,” a collection of world-class designs that share a geometric component. GC’s perspective-perplexing work for Novum Structures architectural firm is showcased in the book, described by publisher Promopress as “a visual delight.”

Chicago History Museum Ad Campaign
July 10, 2012

Grady Campbell this summer is rolling out a new advertising campaign for
the Chicago History Museum. The campaign highlights the surprising variety found in the museum’s unique collections by pairing two-toned images of items and exhibits that illustrate that variety. From “Corsets & Capone” to “Hotspots & Redhots,” the ads are designed to make a quick and lasting impression on mass transit riders. The campaign’s timing takes advantage of increased family and tourist ridership during prime vacation weeks. Also, the museum’s location is convenient to bus and train lines.

 

Grady Campbell is the Chicago History Museum’s design agency of record. The engagement includes responsibility for bringing a fresh take to history.
In addition to the transit campaign, projects include monthly program fliers, annual fund brochures, magazine ads and inserts, and cross-promotions with Radio Disney.

Berger Schatz Website Takes Unique Approach
March 5, 2012

Grady Campbell Incorporated today launched the new website for Berger Schatz, a leading family and matrimonial law firm that’s marking its 25th anniversary in 2012. The site is the hub of a branding campaign that revolves around the uniqueness of Berger Schatz.

“Our approach is not reactionary to what other law firms do in their marketing messages,” explains Grady Campbell Principal Kerry Grady. “We’re building upon Berger Schatz’s well established status as a premier law firm.

We’re emphasizing the reassurance that Berger Schatz offers to all clients... the certainty that their best interests are understood in a time of extreme uncertainty.”

The website’s imagery and text reinforce the Berger Schatz difference by clearly reflecting the lifestyles and expectations of high net worth clients. It also highlights the firm’s exceptional team of attorneys. “The idea is to prompt people to think ‘That’s the firm that I want to represent me. They get me,’ ” Kerry says. The website’s URL is bergerschatz.com

Grady Campbell Launches New Website
January 25, 2012

Grady Campbell launched its new online showcase, gradycampbell.com. Twenty years of fresh approaches for integrated brand and marketing strategies are presented as brief case studies. The portfolio of approximately 150 projects is organized and illustrated by project type. Additional pages provide updated news about the firm and its clients.

 

“With projects ranging from postcards to books, from web ads to websites, from logos to brand identity plans, we have a lot to share,” says Grady Campbell Principal Kerry Grady. The completely revised site opens with a home page that’s continually refreshed with a variety of projects. A new blog presents current thinking shared by designers and writers at Grady Campbell. The new site also is re-engineered to be easier to read on mobile devices.

Guaranteed Rate ‘Knows What Makes You Smile’
November 15, 2011

Grady Campbell is rolling out a new ad campaign for GuaranteedRate, one of the largest independent and fastest growing mortgage lenders in the country. The campaign features the tagline “We know what makes you smile,” which plays up the market knowledge as well as the customer-focus of every GuaranteedRate agent.

 

Ads, billboards and signs portray a variety of beaming homebuyers. Each shows off a picture of something in their new home that’s particularly special (for example, “waking up the home of your dreams”). A parallel campaign is aimed at Realtors who work with GuaranteedRate agents (“getting deals done in a challenging market”).

Chicago History Museum Hires Grady Campbell
August 24, 2011

Grady Campbell announced today that it is the new design agency of record for the Chicago History Museum. The renowned cultural institution cares for, displays and interprets millions of authentic pieces of Chicago and U.S. history. The engagement includes responsibility for bringing a fresh take to history. Grady Campbell’s creative team does this by working with museum leaders to create memorable marketing and membership materials for all exhibitions, programs and special events. Among the projects are monthly program fliers, annual fund brochures, magazine ads and inserts, and cross-promotions with Radio Disney.

 

“This is an exciting opportunity to help the Chicago History Museum grow as a vibrant cultural institution into the future,” says Grady Campbell Principal Kerry Grady. Adds Melissa Hayes, Vice President, External Affairs, for the Museum: “We’re very pleased to select Grady Campbell as our design agency of record and look forward to seeing their creative approaches to our materials.”