Zainab Abbas

Partner, Brand Playdium UAE

Zainab Abbas is the Managing Director of Grady Campbell Dubai. Zainab sets the direction for client brand vision and creative execution, blending strategy, insight, and creativity to help build and sustain unique brands. With over 20 years of experience in delivering successful brand concepts with purpose and imagination, Zainab plays a pivotal role in creating award-winning campaigns, earning Gold at Dubai Lynx for Best Digital Creativity in the MENA region. She is a global creative ally to many discerning clients- shuttling between Grady Campbell’s Dubai and Chicago offices.

Zainab ensures that all products and services are delivered on time, on budget, and to the highest standards of quality. In addition to communicating a creative vision to Grady Campbell’s design teams, she works in tandem with Kerry Grady to drive the entire design process. Zainab’s passion for design and penchant for detail has led to successful strategic partnerships with leading financial firms including Dubai International Capital, Deloitte, Abraaj Capital, Shuaa Captial, William Blair, Nuveen, MB Financial Bank, and Continental Financial Services.

Zainab’s academic accomplishments include a BFA, Design and Communications degree from the School of the Art Institute of Chicago and a BTEC National Degree, Design and Visual Communications from Somerset College of Art and Technology.