CHICAGO, June 25, 2025 – Grady Campbell, a value-focused, full-service strategic creative agency is pleased to announce the launch of Apogem Capital’s new website – apogemcapital.com
Apogem Capital (“Apogem”) is a leading private markets investor and strategic partner with decades of experience navigating the middle market. Apogem Capital was formed through the combination of PA Capital, GoldPoint Partners, and Madison Capital Funding, three specialized boutiques with decades of experienced focused on the middle market. The firm offers investment strategies spanning private credit, private equity, GP stakes, and private real assets. Apogem has over $41 billion in assets under management and is a wholly owned subsidiary of New York Life Insurance Company through New York Life Investment Management.*
“When our friends at Apogem Capital asked us to design the next generation website for the firm, we were thrilled. We are grateful by their continued trust in us to deliver high-impact design solutions.” – Kerry Grady, Founder, Grady Campbell
*AUM is estimated and unaudited as of the March 31, 2025 and includes non-discretionary and co-advised assets. “New York Life Investments” is both a service mark, and the common trade name, of certain investment advisors affiliated with New York Life Insurance Company.
About Grady Campbell
Grady Campbell is an entrepreneurial, strategic branding, marketing and PR firm – unlike any other agency partner in the private equity space – decades of experience, award-winning design, full-service capabilities, and innovative solutions tailored to PE. With more than 30 years of experience, we understand the challenges facing PE firms and how to overcome them.
Grady Campbell partners with talented entrepreneurs who are looking to build great businesses. Grady Campbell is a powerful partner – deep experience, broad expertise, and a seamless flow of strategy, creativity and innovation, from concept to execution that delivers efficient, impactful, end-to-end results. We specialize in planning, developing and executing effective brand transformations: the positioning, revitalizing, and design of brand assets to meet business goals.
Apogem Capital uses personal data in accordance with our Privacy Notice