Kerry Grady is an American entrepreneur, designer, educator, author, and humanitarian. He is best known as the founding principal of Grady Campbell, a leading strategic brand agency established in 1989 that plans, designs and produces customized, multi-dimensional solutions for a wide range of clientele. As the firm’s brand strategist and design director, Kerry sets the tone for the creative and strategic work that Grady Campbell produces for its clients, always emphasizing the firm’s commitment to helping them build their culture, their business, and their brand value. Kerry’s talent and acumen is a unique blend of a strong design aesthetic and a deep understanding of business strategy.

For more than 35 years, Kerry has collaborated with business leaders, investors, fund managers, bankers, high net-worth individuals, entrepreneurs, start-ups, law firms, technology companies, educators, non-profits, celebrities, government officials and media, to deliver high quality solutions to a broad range of challenges. While Kerry’s clients are primarily based in the United States, he has worked with businesses in Germany, Portugal, The United Arab Emirates, India, South Korea, and the United Kingdom.

Kerry is a trusted advisor to business leaders and entrepreneurs. His experience spans all aspects of design, branding and marketing. Kerry has created, refreshed and implemented successful brand programs for hundreds of clients including IBM, Motorola, General Electric, Sara Lee, William Blair, Crescent Capital Group, Morningstar, The Art Institute of Chicago, The University of Chicago, and Oprah Winfrey. Kerry was instrumental in growing Chicago’s MB Financial Bank from $340M in assets to more than $24B in assets over a twelve-year period. Similarly, Kerry created and developed the brand for Guaranteed Rate, the 6th largest mortgage company in the United States.

Well-known in the design profession, Kerry’s work is recognized by some of the world’s most prestigious design journals and organizations including The American Institute of Graphics Arts, The American Center for Design, and The United Kingdom Design Council. Kerry has served as Associate Professor of Design to The University of Illinois, The Art Institute of Chicago, and Northern Illinois University. He is a member of the Chicago Economics Club and has served as a board member to a number of professional and philanthropic organizations.

Zainab Abbas is the Managing Director of Grady Campbell Dubai. Zainab sets the direction for client brand vision and creative execution, blending strategy, insight, and creativity to help build and sustain unique brands. With over 20 years of experience in delivering successful brand concepts with purpose and imagination, Zainab plays a pivotal role in creating award-winning campaigns, earning Gold at Dubai Lynx for Best Digital Creativity in the MENA region. She is a global creative ally to many discerning clients- shuttling between Grady Campbell’s Dubai and Chicago offices.

Zainab ensures that all products and services are delivered on time, on budget, and to the highest standards of quality. In addition to communicating a creative vision to Grady Campbell’s design teams, she works in tandem with Kerry Grady to drive the entire design process. Zainab’s passion for design and penchant for detail has led to successful strategic partnerships with leading financial firms including Dubai International Capital, Deloitte, Abraaj Capital, Shuaa Captial, William Blair, Nuveen, MB Financial Bank, and Continental Financial Services.

Zainab’s academic accomplishments include a BFA, Design and Communications degree from the School of the Art Institute of Chicago and a BTEC National Degree, Design and Visual Communications from Somerset College of Art and Technology.

Michael Chapin is Senior Marketing Strategist for Grady Campbell. Michael plans, develops, and executes value-driven client marketing strategies to stimulate sustainable growth. Michael is responsible for researching, developing, and communicating strategic marketing strategies to meet client goals. Michael plays a pivotal role as a lead strategic brand thinker, working closely with our clients and the Grady Campbell design team to join-the-dots, hold the strategic thread, guide ideas, facilitate discussion, and inspire creativity. With over twenty years of effective marketing leadership, Michael travels internationally to teach, empower, and train entrepreneurs to build successful companies.

At the start of his career, Michael was instrumental in growing a California-based bank startup into a multimillion-dollar enterprise. He has lead successful brand strategies for a number of Grady Campbell’s financial clients including ABR Capital Partners, Apogem Capital, and Omaha Beach Capital Partners. Michael earned a Bachelor of Science in Business Management Degree from the Purdue University Daniels School of Business.

As Director of Brand Research, Juli helps to transform data and information into a competitive advantage for our clients. In the Google age, information is a commodity; everyone has it, but very few know how to use it to drive their growth. Juli leverages her legal and business experience to help our clients make better decisions based on research, interviews and analysis, not only isolated anecdotes. As a key member of our leadership team, she also takes part in developing new brand strategies, implementing those strategies, and working hand-in-hand with clients to achieve success.

Juli earned a Juris Doctor Degree from Northwestern University of Law School and a B.A. Degree in English, Economics and Business from Olivet Nazarene University. As our Director of Brand Research, Juli has led the way in building sustainable brands for Pfingsten Partners, Gerchen Keller, Crescent Capital Group, LaSalle Capital, Nuveen, and SE Capital. Before joining Grady Campbell, Juli was the Curriculum Developer for Cardean University. Juli’s law firm experience includes Legal Recruiter for Jivaro Associates and David Erickson Consultants; attorney with Bell, Boyd and Lloyd, Mayer Brown and Platt, and Kirkland and Ellis.

Sourabh Garg is Director of Web Development and leads the Grady Campbell web development team. He provides expert oversight and strategic input for all client website projects with a focus on flexibility, stability, security, and simplicity. Sourabh’s expertise in computer programming, web development, and SEO practices drives our firm’s online best practices.

With more than 15 years of experience, Sourabh is an innovative IT expert who has developed a wide range web applications using PHP and .NET web technologies. He has expertise working in WordPress, React, Angular and PHP based frameworks like Codeigniter and Laravel PHP applications. In addition, Sourabh is skilled in a wide range of web development platforms including Wocommerce and eCommerce-based solutions.

Nestor Kok is a talented and experienced designer who specializes in web design, UI/UX design, branding, motion graphics, and print media. Besides design, his role at Grady Campbell also involves brand strategy, content development, programming, video production, animation, and social media marketing and optimization.

Nestor has expert knowledge of advanced design software applications and is skilled in every step of the design process. Collaborating with our clients and team members, he is able to take ideas and transform them into impactful and effective design solutions. Nestor has a thorough understanding of branding and marketing and is able to find the right solution for each project.

Nestor holds an LLB in Law from University College London and an MFA in Visual Communication Design from the School of the Art Institute of Chicago.

Adel is driven by a passion for design and a desire to create extraordinary solutions that exceed client expectations. Adel’s understanding of design goes beyond the aesthetic, to creating solutions that impact the bottom line and improve the status quo. Adel is experienced working in a wide array of advanced design applications from HTML coding to CAD product rendering, to Adobe design suite, to augmented technology and video editing.

Adel is dedicated to staying attuned to the needs and preferences of our clients and is constantly seeking to learn and grow as a designer, staying up to date with the latest trends and technologies in the field. Adel holds a master’s degree, MFA in Architecture from the School of the Art Institute of Chicago, and a Bachelor of Architecture Degree from Beirut Arab University. He holds certifications from the Royal Institute of British Architects and ICS Digital Literacy.

When it comes to client service, project management, and getting things done on time and on budget, Ellen stands apart. Ellen is an experienced manager who tracks project progress, monitors work plan execution, provides analytics for social media and email campaigns, and supports our clients’ website and social media updates.

Emma Roffey is a client-focused designer who collaborates with Grady Campbell team members to deliver effective solutions to a wide range of projects. Emma is engaged in all phases of the design process, from the conception to final delivery while maintaining high standards of quality. Her expertise includes design, brand development, video and animation production, and social media management.

Emma is a passionate designer and reliable problem solver. In addition to Emma’s knowledge of graphic design and technology, she is also an effective communicator who works hard to understand each client’s needs and expectations. Emma has played an important role in developing and executing brand transformations for a number of financial clients including ABR Real Estate, Apogem Capital, Sverica Capital, Crescent Capital Group, Omaha Beach Capital, and Somera Private Equity. Emma earned a BFA Degree, Graphic Arts and Media, from the School of the Art Institute Chicago.

Lynn Yoong is an experienced leader in creating organizational brand alignment during periods of growth, change, and new direction. Responsible for client and project management, Lynn is a versatile professional, who delivers creative and pragmatic solutions that lead to positive outcomes. Lynn works closely with our clients and our creative teams to develop brand strategies that align the goals of the business, the business’ constituents, and team members to assure an effective brand that delivers on the organization’s mission, vision, and values.

Lynn’s experience includes brand architecture and naming, positioning and messaging, identity systems, websites, digital and print ads, video and content development. Her core strengths include strategic vision, organizational alignment, and project management. Lynn earned her Bachelor of Arts degree from the Johns Hopkins University and her Juris Doctor Degree from Arizona State University. In addition to working for a major litigation firm in New York, she worked at Goldman Sachs and American Express Publishing before joining Grady Campbell in 2016. With more than 20 years of account management experience, she is an expert at delivering attentive client service and seamless project execution.

Paria Mirzaei is a highly skilled graphic designer. With a keen eye for detail and a strong focus on problem-solving, she excels at tackling a wide range of complex challenges. Paria approaches each project with meticulous attention to detail, ensuring that every aspect is carefully considered and executed to achieve the desired outcome. Beyond her technical skills, she is also a collaborative team player, adept at communicating ideas effectively and working harmoniously with colleagues and clients alike. She values open dialogue and thrives in environments that foster creativity and mutual respect.

Paria’s educational background and experience have shaped her into a versatile professional who can adapt to emerging technologies and trends. She possesses a deep understanding of the intersection between design and technology, enabling her to create cutting-edge and visually compelling designs that resonate with audiences. Holding an MFA in Design for Emerging Technologies from the School of the Art Institute of Chicago, as well as a Master’s Degree in Graphic Design from Tehran University, she brings a unique blend of creativity and technical expertise to her work.