Capital Alignment Partners is a growth-focused private investment firm providing $4-$20 million of flexible mezzanine and equity capital solutions to lower middle market companies in the United States. The firm maintains offices in Nashville, Tennessee and New Port Beach, California and invests in management teams of privately-held businesses who are looking for capital to achieve an objective – whether it be to grow the business, recapitalize the balance sheet, or finance an acquisition. Unlike most private equity funds, they don’t buy companies. They provide debt and equity capital to management teams looking to grow, not exit their business.
In building the Capital Alignment Partners brand and marketing program, Grady Campbell left no stone unturned. The firm’s evolution was a radical departure from their original brand and marketing program in every way. Beyond the new logo and visual identity system, we dramatically upgraded the firm’s marketing materials, which included website, microsites, PowerPoint and email templates, business cards and fact sheets.