Alpha Life Partners (Alpha Life) designs life insurance portfolios that are optimized across carriers for the best price and terms. Working with many carriers gives Alpha Life unbiased experience and expertise when assessing life insurance policies. Alpha Life’s play book allows them to “Apply Right” and capture premium, product, and underwriting upside. Using this approach allows the firm to accurately set expectations and negotiate with carriers. Alpha Life’s approach is designed to be flexible and adjust to changing needs. Additionally, Alpha Life has superior premium finance expertise and partners with high net-worth individuals and their advisors to maximize their life insurance benefits. Grady Campbell worked closely with Alpha Life Founders to develop the firm’s brand identity, brand messaging and strategy, promotions, presentations and website.