Marco Capital Advisors (MCG) is one of largest independent providers of traditional and discretionary investment consulting and corporate governance services in the United States. By any metric, MCG is the leading firm in the Taft-Hartley market and also a top tier provider to public sector, corporate and non-profit organizations. The Chicago-based company offers governance support and proxy voting services, and brings an integrated asset liability perspective through leveraging the actuarial expertise. When the firm looked to rebrand, they called on Grady Campbell. Together, we developed a refreshed brand identity and a cohesive short and long-term brand and marketing strategy supported by a new website and integrated marketing program. From strategy to content creation, to design and creative direction, we collaborated with senior management to transform MCG’s brand and elevate its game.