News and Insights

Southern Equity Launches New Brand and Website

CHICAGO, November 4, 2024 – Grady Campbell, a value-focused, full-service strategic creative agency is pleased to announce the launch of Southern Equity Advisors’ (“Southern Equity”) new brand and website. Southern Equity is a leading operationally focused global investment firm designed to serve the interests of strategic, long-term investors. Southern Equity’s new brand and website is the culmination of the collaborative partnership between Grady Campbell and Allen Nance, Southern Equity’s Founder. To see the website, visit https://southernequity.com.

“The future of Southern Equity is ambitious, and our brand and website reflect that. Grady Campbell has proven to be an exceptional resource to our firm and is instrumental in helping position us for success.” – Allen Nance, Founder and CEO, Southern Equity Advisors

“At Grady Campbell, we consider ourselves at the vanguard of branding, design, and marketing, pushing the boundaries of what is possible. Allen’s vision and support were crucial to developing Southern Equity’s breakthrough brand and website. Of the many great clients that we’ve worked with over the years, the people at Southern Equity are at the top. We are grateful by their continued trust in us to deliver.”– Kerry Grady, Founder, Grady Campbell

About Southern Equity Advisors

Southern Equity Advisors’ (“Southern Equity”) is a global investment firm focused on theme-driven alternative and direct investments. An independent SEC Registered Investment Advisor, Southern Equity provides investment sourcing and screening, due diligence, and deal support to its investment partners – primarily the family offices of highly successful entrepreneurs. Investors can co-invest in proprietary deals sourced and shared through the Southern Equity platform.

Founded in 2008 as the family office of entrepreneur Allen Nance, Southern Equity became a multi-family office in 2021. Between 2000 to 2015, Allen founded three businesses that consistently ranked among the fastest-growing private businesses in the United States. Southern Equity always invests its own capital first before seeking co-investors. Today, Southern Equity’s investments encompass more than 50 companies that generate over a billion dollars of revenue annually, employing more than 5,000 people globally — and growing.

About Grady Campbell

Grady Campbell is an entrepreneurial, strategic branding, marketing and PR firm – unlike any other agency partner in the private equity space – decades of experience, award-winning design, full-service capabilities, and innovative solutions tailored to PE. With more than 30 years of experience, we understand the challenges facing PE firms and how to overcome them.

 Grady Campbell partners with talented entrepreneurs who are looking to build great businesses. Grady Campbell is a powerful partner – deep experience, broad expertise, and a seamless flow of strategy, creativity and innovation, from concept to execution that delivers efficient, impactful, end-to-end results. We specialize in planning, developing and executing effective brand transformations: the positioning, revitalizing, and design of brand assets to meet business goals.

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