Kerry Grady, Founding Principal

Grady Campbell is rolling out a new ad campaign for GuaranteedRate, one of the largest independent and fastest growing mortgage lenders in the country. The campaign features the tagline “We know what makes you smile,” which plays up the market knowledge as well as the customer-focus of every GuaranteedRate agent.

Ads, billboards and signs portray a variety of beaming homebuyers. Each shows off a picture of something in their new home that’s particularly special (for example, “waking up the home of your dreams”). A parallel campaign is aimed at Realtors who work with GuaranteedRate agents (“getting deals done in a challenging market”).