BALTIMORE, MD — Alex. Brown Realty is now ABR Capital Partners, with a new brand identity, logo, and website. The rebranding coincides with the firm’s fiftieth anniversary, and both honors the firm’s roots and reflects its vision for the next phase of its growth and expansion. Grady Campbell, a leading brand and marketing agency, led the rebrand of ABR, providing the firm with a clear and comprehensive brand strategy, identity, and messaging. Additionally, Grady Campbell created a series of corporate videos and refreshed ABR’s marketing program.
ABR Capital Partners (“ABR”) is a privately-owned real estate investment manager founded in 1972 and headquartered in Baltimore, Maryland. Since its inception, ABR has built a reputation as a trusted, highly focused and value driven middle market real estate investor. The firm has a national footprint, co-investing with clients and partners in properties located throughout the United States.
Ed Nordberg, ABR Senior Managing Director, added, “for fifty years, ABR leadership has followed its core philosophies of innovation and discipline, broadening its collective skillset to capitalize on emerging trends. We are excited to launch our updated brand as we strengthen and extend our position in the middle-market.”
“ABR has always had an entrepreneurial culture, a testament to our roots in the country’s oldest investment bank, Alex. Brown & Sons” said Tom Burton, ABR Senior Managing Director and Chief Investment Officer. “Our investment philosophy is continuously evolving and this rebranding reflects that evolution externally, with a new name and visual identity.”
ABR’s new name and logo honor its legacy while embracing this growth mindset. ABR’s new website, abrcapital.com, introduces a more modern look and feel, while showcasing the firm’s strategy, its investments, its team, and community initiatives.
About ABR Capital Partners (ABR)
ABR is a Baltimore-based real estate investment manager with a proven fifty-year track record, unconstrained access to the broadest opportunities in the middle market, and deep, long-standing relationships with leading real estate operators across the United States. ABR specializes in value-add, opportunistic, and core-plus investments in the middle market, and take a focused yet flexible approach regarding market, property type, and capital structure, with a goal of maximizing risk-adjusted returns at the asset and portfolio level. Since the inception of the firm, ABR has acquired over $4.5 billion of assets, representing over 400 transactions, and six firm-sponsored real estate funds.