Apogem Capital (“Apogem”) an alternatives investor with $41 billion in AUM, was launched in 2022 from the merger of PA Capital, GoldPoint Partners, and Madison Capital Funding. By offering a full range of capital solutions, Apogem delivers innovative solutions to sponsors and portfolio companies while generating access to highly sought-after opportunities for its clients. Apogem is a wholly owned subsidiary of New York Life, one of the world’s largest life insurers. With a 175-year history and the highest financial strength ratings currently awarded to any US life insurer from all four of the major credit rating agencies, Apogem pairs the stability and scale of an industry titan with the agility of a specialist middle-market investor.

This year, Grady Campbell designed and produced Apogem’s next generation website, deploying refreshed content, video, and UI/UX components. We worked closely with the Apogem leadership team to unify the firm’s three legacy brands under a cohesive brand system while spotlighting Apogem’s four investment pillars: private credit, private equity, GP stakes, and real assets. The new website delivers a modern, scalable platform that embodies the firm’s middle-market expertise and New York Life lineage.

Grady Campbell’s long relationship with New York Life began with the design of the GoldPoint Partners website and the production of the firm’s video program. In 2022, we collaborated with New York Life, PA Capital, GoldPoint Partners, and Madison Capital Funding teams to plan, design and develop the original Apogem website.