FocalPoint Partners is an independent investment bank specializing in mergers and acquisitions, private placements, financial restructurings, and special situation transactions. Since 2002, the firm has provided advisory services to middle market clients across eight industry sectors: aerospace and defense, business services, consumer, energy, financial services, healthcare, industrials, and technology/media. Grady Campbell collaborated with FocalPoint leadership to create a comprehensive branding and marketing program to support their aggressive growth strategy that included a new corporate website, industry-specific microsites, marketing collateral, presentations, promotional videos, displays, and event support.