GoldPoint Partners manages private equity assets, comprised of equity co-investments and mezzanine and limited partnership investments in alternative investment funds. The firm currently manages $13.3 billion of private equity assets, comprised of equity co-investments, mezzanine investments, and limited partnership investments in alternative investment funds. To help drive its marketing strategy and build its brand, GoldPoint leadership turned to Grady Campbell to create new content including videos, and a new website.