HelloBaby is a not-for-profit organization whose mission is to support, empower and inspire families raising young children in underserved neighborhoods in Chicago. HelloBay is a drop-in play space for children from birth to 3 years old and their caregivers. Grady Campbell’s Founder, Kerry Grady, worked with HelloBaby Founder, Debbie Frisch, from the beginning –creating the center’s name, brand identity, brand story and messaging, interior and exterior design, website and marketing. Grady Campbell continues to support HelloBaby with ongoing marketing and PR services.