Business

Hub Group

In 1971, Phillip and Joyce Yeager founded Hub Group (then known as Hub City Terminals) in Hinsdale, Illinois. The company was started with $10,000 and was located in a windowless, one-room office above a flower shop. At the time of its formation, the company was a shipper’s agent, which was an intermediary that booked intermodal transportation with railroads. In 1997, the company became the first intermodal marketing company to top $1 billion in yearly revenue. Today, Hub Group has an annual revenue of $4.2 billion and employs more than 2,000 people.

In 2004, when Hub Group needed to take its brand to a higher level, they turned to Grady Campbell. Kerry Grady, Grady Campbell’s Founder and Design Principal, collaborated closely with Hub Group owners Phillip, David and Mark Yeager to create a brand that would stand the test of time. Seventeen years later, the Hub Group logo has become one of the most recognizable symbols in the logistics business.

Branding and Identity
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