The primary goal of the identity program was to enhance and preserve the image of Lake County as a unique, multifaceted entity in a cohesive way. A second goal was to communicate, at every opportunity, a sense of professionalism, unity and excellence. Grady Campbell worked with all aspects of Lake County leadership, including elected officials and staff members, over a 2-year period, to create a comprehensive design system. The system allows for flexibility within the defined standard and its adaptation provides Lake County with a clear, appropriate, consistent and professional image in rural and urban settings.
Symbol and Logotype
The Lake County symbol is a unique visual device whose inherit characteristics make it appropriate and useful solutions to a complex visual identity problem: how to identify a diverse community and all of its organizations, resources, and attributes. It’s adaptation has given Lake County a clear, appropriate, consistent and professional image in rural and urban settings.
Design Standards Manual
The Lake County Design Standards Manual includes detailed examples and specifications for brand identity, stationery and forms, and signage. Grady Campbell planned, wrote and produced the identity system that is applied to all districts and organizations within Lake County. The manual was selected Best in Category by the International Technical Writers Association and was featured in a number of design publications.
Grady Campbell designed a county-wide standard for interior and exterior wayfinding signage for all Lake County divisions and departments. This standard meets all signage regulations established by the ADA and is explained through a comprehensive standards manual, written and designed by Grady Campbell. The program provides for simple, cost-effective solutions to a complex signage problem: how to direct a diverse community through a broad range of physical environments and conditions. The system allows for flexibility within the defined standard, and it’s adaptation has given Lake County a clear, appropriate, consistent and professional image in rural and urban settings. This manual has received international acclaim for design and technical writing by numerous professional organizations.
Sign System
Grady Campbell designed a standard for interior and exterior wayfinding signage for all Lake County divisions and departments. This standard meets all signage regulations established by the ADA and is explained through a comprehensive standards manual, written and designed by Grady Campbell. The program provides for simple, cost-effective solutions to a complex signage problem: how to direct a diverse community through a broad range of physical environments and conditions.
