Since 2004, LaSalle Capital, a private equity firm focused on investing in the middle market, has partnered with numerous manufacturers and service providers in the food and beverage ecosystem. The firm makes control equity investments in value-added, premium quality food and beverage manufacturers, unique agriculture operations, and specialty B2B supply chain companies. LaSalle takes a strategic and hands-on investment approach that respects the knowledge and experience of those who built and operate the businesses with which they invest and leverages the firm’s deep industry expertise to support future growth and margin enhancement.
When LaSalle Capital needed to refresh their brand and marketing to kick-start their fundraising efforts they turned to Grady Campbell. We worked closely with LaSalle leadership to deliver a refreshed brand identity, a new website and marketing materials, and new photography and content.