ABR Capital Partners (“ABR”) is a privately-owned real estate investment manager founded in 1972 and headquartered in Baltimore, Maryland. ABR has a national footprint, co-investing with clients and partners in properties located throughout the United States. The firm has built a reputation as a trusted, highly focused, and value driven middle market real estate investor.
In developing this rebrand, Grady Campbell provided the firm with a clear and comprehensive brand strategy, identity, and messaging. The unique brand transformation incorporates ABR’s rich and integral history with a contemporary design that reflects its vision of the future in real estate investment. In accompaniment to ABR’s transformation, Grady Campbell created and developed a new website, brand identity, a series of corporate videos, and refreshed marketing program.