Seminars International is the premiere educational travel agency for universities across the US. Over its 60 year history, Seminars has planned and coordinated travel abroad programs across six continents for thousands of students seeking to broaden their knowledge and expand their world view. Seminars partnered with Grady Campbell to bring their agency into a new phase of client engagement. Grady Campbell collaborated with Seminars leadership to create a new brand and marketing strategy. Our work included brand identity, website, advertisements, displays, marketing collateral, and brand guidelines.