CHICAGO, September 25, 2026 — Grady Campbell, a value-focused, full-service creative agency, is pleased to announce the launch of a new brand and website for PennSpring. the leading private equity firm focused on partnering with founder-led businesses. The new PennSpring brand identity is timeless, modern and professional. The firm’s new state-of-the-art website includes a new design aesthetic, robust content, and dynamic interface. To see the website, visit pennspring.com

PennSpring was founded by entrepreneurs who understand both the opportunities and challenges that come with growing a business. Grady Campbell translated that perspective into a website that introduces the firm’s people, investments, and approach to partnership.

Grady Campbell’s work extended beyond the website to include a logo, Collateral stationery, and presentations. The resulting visual system gives PennSpring a consistent way to communicate with business owners, investors, and partners across every touchpoint.

About PennSpring Capital

PennSpring Capital is a private equity firm based in Lancaster, Pennsylvania. The firm partners with small business owners to provide liquidity, strategic guidance, and resources that support lasting growth.

About Grady Campbell

Grady Campbell is an entrepreneurial, strategic branding, marketing and PR firm –unlike any other agency partner in the private equity space – decades of experience, award-winning design, full-service capabilities, and innovative solutions tailored to PE. With more than 37 years of experience, we understand the challenges facing PE firms and how to overcome them.

To learn more visit GradyCampbell.com