Building on its four decades of experience as a leading creative agency focused on the middle market, Grady Campbell has launched GCI PE Brand Accelerate — the only data-driven brand valuation platform built exclusively for private equity. Powered by a tailored AI platform and grounded in GCI’s 40 years of PE brand expertise, GCI PE Brand Accelerate is designed to help deal partners and portfolio operations teams understand a company’s brand strength — and know exactly what to do next.

“Brand is a business asset. The most successful PE firms we’ve worked with over the past four decades understand that brand drives exit multiples, pricing power, and customer acquisition. GCI PE Brand Accelerate puts that expertise into the hands of deal teams at the speed modern transactions demand.” — Kerry Grady, Founder, Grady Campbell

GCI PE Brand Accelerate delivers three core outputs for PE professionals: a brand component critique that identifies what to keep, fix, and prioritise; a competitive score benchmarked against sector peers; and actionable recommendations ranked by impact and effort — mapped to the hold period from acquisition to exit.

A free trial is now available at pe.gradycampbell.com

About Grady Campbell
Grady Campbell is unlike any other agency partner in the private equity and investment bank space — decades of experience, award-winning design, full-service capabilities, and innovative solutions tailored to the middle market since 1989. Grady Campbell has planned, designed, and deployed integrated brand and marketing programs for sophisticated clients to deliver effective, state-of-the-art brand strategies that support their goals.

To learn more, email Adel Machacca at amachacca@gradycampbell.com