Ed Coke brings 40 years of experience to solving customer challenges for McFadyen Digital while serving as their Chief Revenue Officer. Ed has long been a leader in innovative technologies applied to solving business challenges. Since joining ATG in the early days of the Ecommerce explosion Ed has led teams across the globe. After the acquisition of ATG by Oracle, Ed ran the Global Commerce selling teams, ultimately serving as the Vice President of Global Strategy for Oracle’s Retail Global Business Unit. Ed also advises emerging companies with innovative and transformational solutions including Tulip Retail, Mirakl, Envoy Commerce and others.