Juli Crabtree

Director of Brand Research

As Director of Brand Research, Juli helps to transform data and information into a competitive advantage for our clients. In the Google age, information is a commodity; everyone has it, but very few know how to use it to drive their growth. Juli leverages her legal and business experience to help our clients make better decisions based on research, interviews and analysis, not only isolated anecdotes. As a key member of our leadership team, she also takes part in developing new brand strategies, implementing those strategies, and working hand-in-hand with clients to achieve success.

Juli earned a Juris Doctor Degree from Northwestern University of Law School and a B.A. Degree in English, Economics and Business from Olivet Nazarene University. As our Director of Brand Research, Juli has led the way in building sustainable brands for Pfingsten Partners, Gerchen Keller, Crescent Capital Group, LaSalle Capital, Nuveen, and SE Capital. Before joining Grady Campbell, Juli was the Curriculum Developer for Cardean University. Juli’s law firm experience includes Legal Recruiter for Jivaro Associates and David Erickson Consultants; attorney with Bell, Boyd and Lloyd, Mayer Brown and Platt, and Kirkland and Ellis.