MB Financial Bank
MB Financial Bank rose from the merger of two local Chicago banks, creating the need for a comprehensive brand strategy to establish the new bank in its broader market.
Grady Campbell worked collaboratively with teams from both merging banks to establish, over the course of just four months, a unifying corporate voice and nomenclature. This new identity is extendible by design through all marketing communications and in all media types from newspaper ads to website, from stationery to billboards.
"When you're looking to define a new brand and grow it over time, you need to partner with experts in brand development – and evolution – like Grady Campbell. Grady Campbell took MB Financial Bank's values and mission, personality and how we stacked up against others in our industry and distilled it into a visual mark – our MB red square. They continue to work with us to enhance the brand experience by delivering consistent, strong design that reflects our goals and strategies. It's by knowing us well and being very invested in our success that our relationship thrives."
Karen Periman, Senior Vice President and Chief Marketing Officer, MB Financial Bank