What We’re About

Since 1989, we have partnered with leaders to shape a bold vision of what is possible and deploy the strategies that turn that vision into reality.

How We are Different

Grady Campbell is a full-service strategic branding agency unlike any other: decades of experience, award-winning design, and innovative solutions tailored to the unique challenges of each of our clients.

Boundless Creativity

We’re always pushing ourselves to find new and better ways to solve the strategic, design and tactical challenges that our clients face every day.

Uncompromised Client Service

To us, client service means living up to our commitments, and being responsive and humble. It means asking ourselves “what can we do to help our clients succeed?”

Teamwork and Collaboration

We prioritize collaboration and believe that when teams work together in the pursuit of a common goal, innovation flourishes.

The Pursuit of Excellence

We hold ourselves accountable to the highest ethical standards. We strive to be the best at what we do, applying our talent and expertise to generate compelling outcomes for our clients.

Boundless Creativity

Grady Campbell has partnered with hundreds of clients, large and small, from coast-to-coast and around the world. Our office in Dubai provides the resources and expertise necessary to respond to our clients’ needs in the Middle East and beyond.

We Do It All, And We Do It Well

Grady Campbell is a value-focused, full service creative agency that helps businesses grow by design. We specialize in creating and executing integrated brand, marketing, and public relations strategies to help our clients thrive. Our services include brand development, marketing strategy, content creation, website design and development, video and animation production, advertising, and publication and packaging design.

Our History

Excellence. Focus. Value. Thirty-five years ago, Kerry Grady, our Founder, used those three words to launch the strategy that defines our company. While we are proud of our accomplishments, we are always pushing forward and thinking ahead.

The Grady Campbell Team

We’re a unified team of talented, hardworking individuals who have diverse experiences and skillsets. We share a commitment to continuously improve and to find new and better ways to meet the challenges that our clients face every day.

Kerry Grady
Founder, Design Principal
Learn more about
Kerry Grady
Founder, Design Principal

Kerry Grady is an American entrepreneur, designer, educator, author, and humanitarian. He is best known as the founding principal of Grady Campbell, a leading strategic brand agency established in 1989 that plans, designs and produces customized, multi-dimensional solutions for a wide range of clientele. As the firm’s brand strategist and design director, Kerry sets the tone for the creative and strategic work that Grady Campbell produces for its clients, always emphasizing the firm’s commitment to helping them build their culture, their business, and their brand value. Kerry’s talent and acumen is a unique blend of a strong design aesthetic and a deep understanding of business strategy.

For more than 35 years, Kerry has collaborated with business leaders, investors, fund managers, bankers, high net-worth individuals, entrepreneurs, start-ups, law firms, technology companies, educators, non-profits, celebrities, government officials and media, to deliver high quality solutions to a broad range of challenges. While Kerry’s clients are primarily based in the United States, he has worked with businesses in Germany, Portugal, The United Arab Emirates, India, South Korea, and the United Kingdom.

Kerry is a trusted advisor to business leaders and entrepreneurs. His experience spans all aspects of design, branding and marketing. Kerry has created, refreshed and implemented successful brand programs for hundreds of clients including IBM, Motorola, General Electric, Sara Lee, William Blair, Crescent Capital Group, Morningstar, The Art Institute of Chicago, The University of Chicago, and Oprah Winfrey. Kerry was instrumental in growing Chicago’s MB Financial Bank from $340M in assets to more than $24B in assets over a twelve-year period. Similarly, Kerry created and developed the brand for Guaranteed Rate, the 6th largest mortgage company in the United States.

Well-known in the design profession, Kerry’s work is recognized by some of the world’s most prestigious design journals and organizations including The American Institute of Graphics Arts, The American Center for Design, and The United Kingdom Design Council. Kerry has served as Associate Professor of Design to The University of Illinois, The Art Institute of Chicago, and Northern Illinois University. He is a member of the Chicago Economics Club and has served as a board member to a number of professional and philanthropic organizations.

Zainab Abbas
Partner, Brand Playdium UAE
Learn more about
Zainab Abbas
Partner, Brand Playdium UAE

Zainab Abbas is the Managing Director of Grady Campbell Dubai. Zainab sets the direction for client brand vision and creative execution, blending strategy, insight, and creativity to help build and sustain unique brands. With over 20 years of experience in delivering successful brand concepts with purpose and imagination, Zainab plays a pivotal role in creating award-winning campaigns, earning Gold at Dubai Lynx for Best Digital Creativity in the MENA region. She is a global creative ally to many discerning clients- shuttling between Grady Campbell’s Dubai and Chicago offices.

Zainab ensures that all products and services are delivered on time, on budget, and to the highest standards of quality. In addition to communicating a creative vision to Grady Campbell’s design teams, she works in tandem with Kerry Grady to drive the entire design process. Zainab’s passion for design and penchant for detail has led to successful strategic partnerships with leading financial firms including Dubai International Capital, Deloitte, Abraaj Capital, Shuaa Captial, William Blair, Nuveen, MB Financial Bank, and Continental Financial Services.

Zainab’s academic accomplishments include a BFA, Design and Communications degree from the School of the Art Institute of Chicago and a BTEC National Degree, Design and Visual Communications from Somerset College of Art and Technology.

Michael Chapin
Director of Marketing
Learn more about
Michael Chapin
Director of Marketing

Michael Chapin is Senior Marketing Strategist for Grady Campbell. Michael plans, develops, and executes value-driven client marketing strategies to stimulate sustainable growth. Michael is responsible for researching, developing, and communicating strategic marketing strategies to meet client goals. Michael plays a pivotal role as a lead strategic brand thinker, working closely with our clients and the Grady Campbell design team to join-the-dots, hold the strategic thread, guide ideas, facilitate discussion, and inspire creativity. With over twenty years of effective marketing leadership, Michael travels internationally to teach, empower, and train entrepreneurs to build successful companies.

At the start of his career, Michael was instrumental in growing a California-based bank startup into a multimillion-dollar enterprise. He has lead successful brand strategies for a number of Grady Campbell’s financial clients including ABR Capital Partners, Apogem Capital, and Omaha Beach Capital Partners. Michael earned a Bachelor of Science in Business Management Degree from the Purdue University Daniels School of Business.

Juli Crabtree
Director of Brand Research
Learn more about
Juli Crabtree
Director of Brand Research

As Director of Brand Research, Juli helps to transform data and information into a competitive advantage for our clients. In the Google age, information is a commodity; everyone has it, but very few know how to use it to drive their growth. Juli leverages her legal and business experience to help our clients make better decisions based on research, interviews and analysis, not only isolated anecdotes. As a key member of our leadership team, she also takes part in developing new brand strategies, implementing those strategies, and working hand-in-hand with clients to achieve success.

Juli earned a Juris Doctor Degree from Northwestern University of Law School and a B.A. Degree in English, Economics and Business from Olivet Nazarene University. As our Director of Brand Research, Juli has led the way in building sustainable brands for Pfingsten Partners, Gerchen Keller, Crescent Capital Group, LaSalle Capital, Nuveen, and SE Capital. Before joining Grady Campbell, Juli was the Curriculum Developer for Cardean University. Juli’s law firm experience includes Legal Recruiter for Jivaro Associates and David Erickson Consultants; attorney with Bell, Boyd and Lloyd, Mayer Brown and Platt, and Kirkland and Ellis.

Sourabh Garg
Director of Development
Learn more about
Sourabh Garg
Director of Development

Sourabh Garg is Director of Web Development and leads the Grady Campbell web development team. He provides expert oversight and strategic input for all client website projects with a focus on flexibility, stability, security, and simplicity. Sourabh’s expertise in computer programming, web development, and SEO practices drives our firm’s online best practices.

With more than 15 years of experience, Sourabh is an innovative IT expert who has developed a wide range web applications using PHP and .NET web technologies. He has expertise working in WordPress, React, Angular and PHP based frameworks like Codeigniter and Laravel PHP applications. In addition, Sourabh is skilled in a wide range of web development platforms including Wocommerce and eCommerce-based solutions.

Huda Khan
Designer
Learn more about
Huda Khan
Designer

Huda Khan is a skilled problem solver who creates solutions that inform, inspire and captivate. Huda plays an important role in helping client organizations build their brand and marketing programs. Huda is a versatile designer, skilled in brand identity, website design, content development, video production, photography, print design, and animation. Huda is a team player that is dedicated to helping clients achieve their goals.

Huda is a DePaul University graduate, having earned a Bachelors of Fine Arts degree.

Nestor Kok
Designer
Learn more about
Nestor Kok
Designer

Nestor Kok is a talented and experienced designer who specializes in web design, UI/UX design, branding, motion graphics, and print media. Besides design, his role at Grady Campbell also involves brand strategy, content development, programming, video production, animation, and social media marketing and optimization.

Nestor has expert knowledge of advanced design software applications and is skilled in every step of the design process. Collaborating with our clients and team members, he is able to take ideas and transform them into impactful and effective design solutions. Nestor has a thorough understanding of branding and marketing and is able to find the right solution for each project.

Nestor holds an LLB in Law from University College London and an MFA in Visual Communication Design from the School of the Art Institute of Chicago.

Adel Machacca
Adel Machacca
Designer, Researcher, Analyst
Learn more about
Adel Machacca
Adel Machacca
Designer, Researcher, Analyst

Adel is driven by a passion for design and a desire to create extraordinary solutions that exceed client expectations. Adel’s understanding of design goes beyond the aesthetic, to creating solutions that impact the bottom line and improve the status quo. Adel is experienced working in a wide array of advanced design applications from HTML coding to CAD product rendering, to Adobe design suite, to augmented technology and video editing.

Adel is dedicated to staying attuned to the needs and preferences of our clients and is constantly seeking to learn and grow as a designer, staying up to date with the latest trends and technologies in the field. Adel holds a master’s degree, MFA in Architecture from the School of the Art Institute of Chicago, and a Bachelor of Architecture Degree from Beirut Arab University. He holds certifications from the Royal Institute of British Architects and ICS Digital Literacy.

Ellen O’Neill
Project Manager
Learn more about
Ellen O’Neill
Project Manager

When it comes to client service, project management, and getting things done on time and on budget, Ellen stands apart. Ellen is an experienced manager who tracks project progress, monitors work plan execution, provides analytics for social media and email campaigns, and supports our clients’ website and social media updates.

Emma Roffey
Designer
Learn more about
Emma Roffey
Designer

Emma Roffey is a client-focused designer who collaborates with Grady Campbell team members to deliver effective solutions to a wide range of projects. Emma is engaged in all phases of the design process, from the conception to final delivery while maintaining high standards of quality. Her expertise includes design, brand development, video and animation production, and social media management.

Emma is a passionate designer and reliable problem solver. In addition to Emma’s knowledge of graphic design and technology, she is also an effective communicator who works hard to understand each client’s needs and expectations. Emma has played an important role in developing and executing brand transformations for a number of financial clients including ABR Real Estate, Apogem Capital, Sverica Capital, Crescent Capital Group, Omaha Beach Capital, and Somera Private Equity. Emma earned a BFA Degree, Graphic Arts and Media, from the School of the Art Institute Chicago.

Lynn Yoon
Senior Account Manager
Learn more about
Lynn Yoon
Senior Account Manager

Lynn Yoong is an experienced leader in creating organizational brand alignment during periods of growth, change, and new direction. Responsible for client and project management, Lynn is a versatile professional, who delivers creative and pragmatic solutions that lead to positive outcomes. Lynn works closely with our clients and our creative teams to develop brand strategies that align the goals of the business, the business’ constituents, and team members to assure an effective brand that delivers on the organization’s mission, vision, and values.

Lynn’s experience includes brand architecture and naming, positioning and messaging, identity systems, websites, digital and print ads, video and content development. Her core strengths include strategic vision, organizational alignment, and project management. Lynn earned her Bachelor of Arts degree from the Johns Hopkins University and her Juris Doctor Degree from Arizona State University. In addition to working for a major litigation firm in New York, she worked at Goldman Sachs and American Express Publishing before joining Grady Campbell in 2016. With more than 20 years of account management experience, she is an expert at delivering attentive client service and seamless project execution.

Paria Mirzaei
Paria Mirzaei
Designer
Learn more about
Paria Mirzaei
Paria Mirzaei
Designer

Paria Mirzaei is a highly skilled graphic designer. With a keen eye for detail and a strong focus on problem-solving, she excels at tackling a wide range of complex challenges. Paria approaches each project with meticulous attention to detail, ensuring that every aspect is carefully considered and executed to achieve the desired outcome. Beyond her technical skills, she is also a collaborative team player, adept at communicating ideas effectively and working harmoniously with colleagues and clients alike. She values open dialogue and thrives in environments that foster creativity and mutual respect.

Paria’s educational background and experience have shaped her into a versatile professional who can adapt to emerging technologies and trends. She possesses a deep understanding of the intersection between design and technology, enabling her to create cutting-edge and visually compelling designs that resonate with audiences. Holding an MFA in Design for Emerging Technologies from the School of the Art Institute of Chicago, as well as a Master’s Degree in Graphic Design from Tehran University, she brings a unique blend of creativity and technical expertise to her work.

Our Advisors

Grady Campbell is committed to building collaborative relationships. Our advisors are proven leaders whose diverse expertise provides us with valuable insights that lead to advantages for our clients.

Matthew Bayer
Chief Executive Officer MJ Holding Company, LLC
Learn more about
Matthew Bayer
Chief Executive Officer MJ Holding Company, LLC

Matt Bayer’s entrepreneurial flair first revealed itself in the 1990’s when as a high school and college student he began his career in the sport and entertainment trading card business. Today, Matt is the Chief Executive Officer and Owner of MJ Holding Company, the largest distributor of trading cards, games, hot trend toys and collectibles in North America. MJ Holding provides retail supply chain category management to over 8,000 retail locations and is systematically growing its footprint across North America. A Michigan native, Matt and his spouse currently reside in Chicago with their three young children.  Matt is an active member of YPO Chicago and resides on the Accelerate Blue Fund Strategic Advisory Board-University of Michigan, and the Children’s Research Fund Board-Ann & Robert H. Lurie Children’s Hospital of Chicago Foundation. His family foundation enables him to support issues that are important to the family and the community.

John Borivicka
Co-Founder, Senior Partner Alexander, Borovicka and O’Shea
Learn more about
John Borivicka
Co-Founder, Senior Partner Alexander, Borovicka and O’Shea

Through his work in both the public and private sector, John Borovicka has developed one of the most unique networks of experiences, relationships, and substantive acumen in the advocacy community today. John utilizes this background on behalf of his clients as a founding partner of Alexander, Borovicka and O’Shea Government Solutions. With a diverse roster of clients ranging from Fortune 500 companies to small local businesses, John has earned the trust of leaders in areas such as education, healthcare, and technology to represent their governmental interests. Recent highlights of his work include assisting a major international company in defeating a piece of legislation in Springfield that would have stifled technology and innovation, and helping another major company secure a multi-million-dollar governmental contract, the most lucrative of its kind ever awarded.

Immediately prior to forming Alexander, Borovicka and O’Shea, John spent five years in public finance at an international investment firm, where he was a Senior Vice President in infrastructure investment banking. John specialized in financings for a wide range of large governmental entities across the United States, including the Chicago Transit Authority, the Metropolitan Water Reclamation District of Greater Chicago, and the State of Ohio. Serving as a financial advisor and bond underwriter, John gained a bird’s eye view of the governmental purchasing world from the inside out, while shepherding his clients through all facets of the procurement process. In addition to broadening his network of local elected officials, John was also able to create new relationships with members of Congress and their staffs representing different areas of the country.

John holds a B.S in Communications from Northwestern University, which he attended on a baseball scholarship. He also holds a J.D. from the Loyola University of Chicago School of Law and is licensed to practice law in the State of Illinois. He previously held Series 7 and Series 63 Securities licenses while working as a municipal finance professional. John has been a guest lecturer in political science and communication at Northwestern, DePaul, and Loyola Universities. Currently, John is serving as a Hearing Board Officer of the Illinois Attorney Registration and Disciplinary Commission. He is a Past President of the Board of Directors of Chicago Lights, a community organization aimed at combating poverty, and has served as an Elder and a member of the Board of Trustees of the Fourth Presbyterian Church of Chicago. He also is currently serving as President of the Board of Directors of The N Club, for former letter-winning varsity athletes at Northwestern University. He is a past board member of the Chicago Summer Business Institute and the John Merlo Sports Program and has been an active member of the Government Finance Officers Association, the National Association of Bond Lawyers, the Chicago Bar Association, and the Lakeview Citizens Council.

Ed Coke
Advisor
Learn more about
Ed Coke
Advisor

Ed Coke brings 40 years of experience to solving customer challenges for McFadyen Digital while serving as their Chief Revenue Officer.  Ed has long been a leader in innovative technologies applied to solving business challenges. Since joining ATG in the early days of the Ecommerce explosion Ed has led teams across the globe. After the acquisition of ATG by Oracle, Ed ran the Global Commerce selling teams, ultimately serving as the Vice President of Global Strategy for Oracle’s Retail Global Business Unit. Ed also advises emerging companies with innovative and transformational solutions including Tulip Retail, Mirakl, Envoy Commerce and others.

Lloyd Culbertson
Founder
Learn more about
Lloyd Culbertson
Founder

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Rhoncus urna neque viverra justo nec ultrices. Suspendisse potenti nullam ac tortor vitae purus faucibus.

Eric Fishman
Co-Founder & Managing Partner, Omaha Beach Capital
Learn more about
Eric Fishman
Co-Founder & Managing Partner, Omaha Beach Capital

Prior to Omaha Beach, Eric managed an alternative investment vehicle on behalf of several ultra-high net-worth families. From 2001 to 2009, Eric was a Principal at Khronos, a multi-family office investing in alternative strategies including hedge funds, private equity, and direct investments. Eric started his career as an Investment Banking Analyst at J.P. Morgan & Co. in New York.

Eric has B.B.A. from the University of Michigan School of Business Administration and an M.B.A. from The Wharton School. He is on the Acquisition Committee at the Institute for Contemporary Art in Miami and Chairman of the Town of Golden Beach Employee’s Pension Plan where he resides with his wife and children.

Elizabeth Foster
Entreprenuer
Learn more about
Elizabeth Foster
Entreprenuer

Elizabeth Foster is the Founder of Hedge Funds Care/HFC Midwest, and Senior Partner, COO at Kilkenny Capital Management. She has also served as Director of Institutional and Retail Sales, Legg Mason/Donaldson, Lufkin and Jenrette/Moseley Hallgarten. Her expertise includes Investment Management; Private Investment; Angel Investing; Hedge Fund Management; Business Strategy; Fundraising, and Development. Elizabeth is a proven financial leader who provides valuable insight to Grady Campbell’s team when developing brand strategies for our private equity and asset management clients. Elizabeth holds an MBA degree from the University of Chicago Booth School of Business and a Bachelor’s Degree from.the prestigious Vassar College.

Chris Morton
Advisor
Learn more about
Chris Morton
Advisor

Chris Morton is a semi-retired consultant focused on advising data, information and software companies on accelerating growth.  He is currently an investor and advisor to the CEOs of EarthOptics, YouCompli and DealVector.

Chris’ career experience spans sales, marketing, business and corporate development.  Notably, he was CMO and Chief Corporate Development Officer of NAVEX, the leading ethics and compliance software company during its Vista PE ownership period, and he co-led NAVEX’s successful exit to BC Partners.  Before that, he spent 14 years at Thomson Reuters (NYSE: TRI) building and managing businesses across many of the major business units, including Legal, Compliance, Financial and Risk, and Education. Prior to Thomson Reuters, Chris was a board-level partner of the British market research publishing company Datamonitor.  And before that, he worked as a management consultant at Marakon Associates.

Chris earned a master’s of business administration from The Wharton School of the University of Pennsylvania, a master’s in applied geophysics from Stanford University, and a bachelor’s in geology and applied mathematics from Queen’s University at Kingston, Ontario, Canada.

Steven Yaung
Founder and Managing Partner, Dragonback Partners
Learn more about
Steven Yaung
Founder and Managing Partner, Dragonback Partners

Steven Yaung is the Founder and Managing Partner of Dragonback Partners, a network of venture partners who work with private equity, venture capital, and family offices to source, grow, and accelerate their portfolio companies.

Steve is an accomplished CEO and Managing Director with over 25 years of building and growing businesses in Asia.  His career has seen him manage many businesses varying in size and complexity across Asia, driving growth and delivering substantial value creation for shareholders. After starting his career at General Electric’s Financial Management Program (FMP), Steven went on to successfully start up and exit a food manufacturing and processing business in China.  He then went on to focus on the consumer and retail industry where he progressively moved up the ranks at several multinational conglomerates to hold executive roles at AS Watson, The Honest Company, Folli Follie, and The Body Shop.

Steven is a graduate of the University of Michigan and lives in Hong Kong with his wife Rachel and his three daughters – Lia (12), Eva (8), and Luna (7).

GCI Publishing

GCI Publishing is a trusted source of content and connectivity for active companies within the mid-market mergers and acquisitions, private equity, asset management, growth capital, and buyout sectors.