Building Brands, Driving Growth.
We solve brand and business challenges through our unique set of skills and experience, and our comprehensive suite of services and products.
Market Expertise
We help businesses build and protect their brands and reputations to engender trust and the license to lead in their marketplace. We partner with leaders in the financial, law, business services and consumer markets.
GCI Brands / Financial
From private equity to wealth management, to venture capital, to banking, we provide the creative, technical and intellectual support that helps financial companies thrive.
GCI Brands / Law
We partner with leading law firms to help them win more clients, recruit and retain best-in-class attorneys, create strong cultures, and protect their reputation and market position.
GCI Brands / Business
We help businesses and industries name, visualize, establish, position, market, energize and grow their businesses, organizations, products and services across and within portfolios.
GCI Brands / Consumer
From creating new categories to optimizing market share, we help innovative consumer companies develop and execute effective brand strategies that propel their businesses.
Our Clients
We work with a wide spectrum of exceptional clients who have a vision of doing things differently.
Cars.Com
Crescent Capital
Motorola
Morningstar
Swatch
IBM
Kimberly Clark
MB Financial
Schiller DuCanto
General Electric
William Blair
Sony
Nuveen
Harris Theater
Deloitte
Novum Structures
Recent News
Strength in Numbers
August 23, 2019
List three of the most successful North American consumer brands of the last 10 years and few names come quickly to mind...
Rebranding? Keep an Eye on These Eight Important Things
August 14, 2019
You worked hard to build your brand. But while it may have served you well in the...
Marketing Flashpoints
August 05, 2019
Marketing thought leaders say that when seeking to budget and maximize your marketing investment, realize that...
Marketing and the Art of Pre-Suasion
July 26, 2019
In his book, “Pre-Suasion,” social psychologist Robert Cialdini shines a curious light on the art of effective...