News and Insights

Building a Winning Brand that Meets the Goal

Hockey player advisory Paragon Sports Consulting has launched a new brand identity, logo, and website. Grady Campbell worked closely with Paragon President and Founder Colby Drost to ensure that this rebranding positions Paragon as a leading family hockey advisory, poised to redefine the landscape of player advising with an approach to the game that is professional, results-oriented, and player-focused.

Paragon’s new brand identity and logo embraces the company’s focus on expansion in the years to come, while staying true to its original focus on leading young players to excellence in hockey. The company’s new website also introduces a more modern, sporty look and feel, while showcasing Paragon’s stellar track record, training process, and star athletes with prestige.

“At Paragon, we’re always focused on keeping a growth-oriented mindset, both in terms of leading our players to success and furthering the company’s expansion,” said Colby Drost, President and Founder of Paragon Sports Consulting. “Much like our players, we always strive to change the game, and this rebranding reflects that externally.”

“The drive and determination of the Paragon team is second to none when it comes to helping their players realize their dreams,” added Kerry Grady, Founder of Grady Campbell. “The sleek, modern look and feel of Paragon’s new brand identity honors that, while launching the company into an exciting new future.”

About Paragon Sports Consulting

Paragon Sports Consulting is an elite hockey player advising agency that helps players achieve their goals and get results. Led by President and Founder Colby Drost, Paragon’s expertise lies in finding elite talent and providing expert advice so players can make the best decisions for their own development.

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